Benefit Hello Flawless Oxygen Wow Foundation: Pictures & Swatches

By | February 9 2012 | 17 Comments

oxygen wow foundation

We’ve already previewed and then um, we previewed a little more but here’s the actual real honest-to-goodness gen on Benefit’s March 23rd launching Hello Flawless Oxygen Wow Foundation SPF25, €35. Bit of a mouthful of a name for sure, but hey, they wanted to make sure they got all the goodness in the title.

Watch the product being applied by Benefit’s UK and Ireland lead makeup artist

And there are quite a number of boasts for this buildable, sheer-to-medium base. In nine shades, this liquid foundation was badly needed in Benefit’s product lineup and it’s made to match the brand’s existing Hello Flawless cream-to-powder, so you can layer ‘em up if you want. If you don’t – don’t. At the press launch I went to yesterday much was made of the necessity of using a foundation brush with this but look, brands want to sell you these things. If you want to use one, do. If you don’t – again, don’t. I only use a brush for night time these days and with a base as fluid, sheer and silky as this is, fingers are gonna be just fine for me personally.

benefit hello flawless oxygen wow foundation

The boasts the brand has for Hello Flawless Oxygen Wow are very impressive: SPF 25 UVA and UVB protection (they reckon they are the only foundation brand to offer this level of matching UV at SPF25) are just one. That’ll tick a lot of boxes for many people to begin with. In addition, the shade range has decent pale, medium and dark tones on offer. Then there’s vitamins, peptides, oxygen for cell metabolism and turnover and an oil-free promise. I’m also fairly sure it’s fragrance free and the finish is a light satin that sets.

Here’s a nice touch: you get a little sample of Porefessional in each box, to have a go of in case you’ve never tried it – it’s currently the number one best-selling primer in the prestige bracket in the UK, apparently and has been a runaway hit for the brand.

hello flawless oxygen wow shade range

8 of the 9 shades in the Hello Flawless Oxygen Wow Foundation shade range

But you know – with similarly-priced brands in the luxury space like Lancome and Chanel recently bringing new base with 18 and 16 shades respectively to counter and even Avon arriving with a new offering that comes in a similar 16, nine just doesn’t seem like a whole heap, especially when you’re paying €35.

On the plus side, formulation-wise, the brand say that “it’s our single greatest formula,” and it was three years in development. None of that would be of any use if they’d packaged it badly though: you can throw expensive ingredients at a product and if you put it in a pot well, pfft … forget about it doing anything much by the time you’re at the end. This though? Smart travel-proof thermoplastic packaging is non-crack and hygienic and the pump is very good and ‘dosable’, so you get a face-covering amount with each press.

oxygen wow foundation

Fitting into Benefit’s brightening category, if you love things like B.Right Radiant Skincare and the illuminating pencils, then Hello Flawless Oxygen Wow is pitched firmly at you.


Swatches of I’m Hopelessly Hot Hazlenut, I’m so Money Honey and Cheers to Me Champagne taken in artificial light (top) and natural light (bottom)

Now – what’s gonna suit? Above you can see some quick swatches for three I got in my take-home bag but I’ve been shade matched to Believe in Me Ivory, which is the palest colour in the lineup. The second shade, I’m Pure 4 Sure Ivory, was also ok, though slightly darker. There seems to be some pinker-toned offerings, but lots do have a yellower base from my quick scan about yesterday morning.

oxygen wow

Some of the paler shades in the range

Oxygen Wow then, probably isn’t going to be a goer for the very, very palest of the pale – but in general I’d be the first or second offering in most brand’s ranges, so as a rule of thumb based on me, most Irish gals with Celtic tones will probably be accommodated by it judging on my shade matching experiences.

Mine will be out to me in the post soon as far as I know, so I’ll update you with my thoughts on it – but fingers crossed this will be a goer. On paper, based on swatches, what I’ve seen so far and the texture and finish, this definitely seems like a product that ticks all my boxes: sheer to medium, some skincare attributes, pump dispenser and dewy, glowy result.

Nice one Benefit!

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17 Replies to "Benefit Hello Flawless Oxygen Wow Foundation: Pictures & Swatches"

  • Aisling says:

    Great post & pics! Nice to see it is -almost – FINALLY here!

  • Deefu says:

    Looks great, but is it really worth €35? And have Benefit got the conversion rate correct this time or are you better buying up North? I do love benefit but they make it hard with such high prices

  • Kirstie says:

    Deefu – I think it will be £24.50, but not 100% and this isn’t a review so I can’t yet say whether it’s worth it! But like I say above I will be testing one in my shade and will let yiz know!

  • RiRi says:

    €35, wow, is that correct, I doubt it. TBH bottle looks a bit cheap as compared to the rest of their products.

  • sconners says:

    What is the number 1 best selling primer in the UK?

  • Kirstie says:

    yes it is really €35 … ?

  • Kirstie says:

    sconners – I don’t know, but at a guess I’d say smashbox photofinish

  • RiRi says:

    Kirstie, you pay €35 for foundation and €34.50 for their blushers, it’s a bit cheeky innit??

  • Kirstie says:

    riri – foundations are often competitively priced as they represent a real draw for a brand; get your foundation customer on board and you’ve got a core customer who returns over and over again. So they’re often well priced for that reason.

  • Fee says:

    Is it just me or is it a bit like the Topshop make-up packaging?

  • says:

    Hmmm, the typography is very reminiscent of Topshop’s make-up line.

    Benefit is just ridiculously overpriced…I’ve found so many dupes for their products that I just don’t bother taking notice of them anymore.

  • Maj says:

    Kirstie i know you’re a 020 in dior forever, i’m a 010, so i’m guessing there isn’t a shade pale enough in this for me :(

  • The swatch of Cheers to Me Champagne looks like a tooth! (Or else this throbbing pain on my own tooth is making me obsessed).
    Looking forward to try this one on, I like brightening foundations!

  • Naomi says:

    I’ve never used Benefit foundations, are they good?

    Is it just me or do those ones seem a bit orange?

  • Jessabell says:

    It’s great news about the UVA protection because I always thought it was annoying that foundations and a lot of moisturisers only cater for UVB. But after splurging on a few of their products a couple of years ago and being terribly disappointed (despite the adorable packaging!) I won’t bother trying this. Was going to buy the Chanel one featured on her lately but opted for the new Rimmel one instead and really pleased with it! Plus onsale for six quid! Sure ya couldn’t go wrong! :)

  • MsMaryMc says:

    hate benefit! Overpriced crap

  • Rosie says:

    I am looking forward to using this foundation, I love Benefit , their products are worth the money in my opinion, always give me excellent results and last for ages.

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