We had a peep at this last week in our round up of 12 products to watch for 2012, but here are some official-style shots of Benefit’s late spring launching Hello Flawless Oxygen Wow foundation. Big news for this brand because they’ve long eschewed liquid base, it will hit counters state-side in March. We can expect to see this buildable formula, which comes in nine shades, here in April for €35. So, what’s so amazing about it?
Julie Bell, executive vice president of global marketing for Benefit told Wwd.com: “We started brainstorming three years ago, and knew that we wanted something that brightened and hydrated skin, left it luminous, but also natural looking. We also wanted an SPF. We decided that because oxygen is what naturally breathes life into the skin, it would be amazing if we could come up with an oxygen complex. This is a game changer.”
Here’s what else is new: there’s a brightening complex and a proprietary Oxygen Wow Hydrating Complex (very Benefit, eh?) That’s designed to give a plumping effect, and there are also antioxidant properties.
Pic credit: wwd.com