Breaking News! Benefit Hello Flawless Oxygen Wow Foundation is Incoming

By Beaut.ie | January 13 2012 | 17 Comments

benefit hello flawless

We had a peep at this last week in our round up of 12 products to watch for 2012, but here are some official-style shots of Benefit’s late spring launching Hello Flawless Oxygen Wow foundation. Big news for this brand because they’ve long eschewed liquid base, it will hit counters state-side in March. We can expect to see this buildable formula, which comes in nine shades, here in April for €35. So, what’s so amazing about it?

Julie Bell, executive vice president of global marketing for Benefit told Wwd.com: “We started brainstorming three years ago, and knew that we wanted something that brightened and hydrated skin, left it luminous, but also natural looking. We also wanted an SPF. We decided that because oxygen is what naturally breathes life into the skin, it would be amazing if we could come up with an oxygen complex. This is a game changer.”

Here’s what else is new: there’s a brightening complex and a proprietary Oxygen Wow Hydrating Complex (very Benefit, eh?) That’s designed to give a plumping effect, and there are also antioxidant properties.

Excited?

Pic credit: wwd.com

Beauty News & Links, Beaut.ie News, Makeup, Foundation , ,
 

17 Replies to "Breaking News! Benefit Hello Flawless Oxygen Wow Foundation is Incoming"

  • Cait says:

    Oh I was sooo looking forward to reading about a liquid foundation from Benefit but now I’m really disappointed – “brightening” plus “hydrating” usually equals “stay the hell away from my oily skin”. Boo

  • Amy says:

    This is extremely exciting! I use the Benefit Playstick and have even replaced it I’m that happy with it :) Can’t wait for these!

  • Aifs says:

    Oh I will most certainly be giving it a go. Shock horror – Benefit addict that I am! I’ve ordered Sun Beam and Hervana from the US website to be delivered to one of my US colleagues. I will pick it up when I’m there next week. I wouldn’t make it to a Benefit counter so happy days! I’m very excited.

  • Kirstie says:

    I am v looking forward to sunbeam too, I must say!

  • CiB says:

    Really looking forward to trying this. I find benefit SA’s are generally quite nice and approachable, so will hopefully get a sample/ the product put on me to try before I buy. Love the look of Hervana too. The prices kill me though.

  • Aifs says:

    Kirstie – I will let you know how I get on with it. I should have tried it out Monday week.

  • Aifs says:

    CiB – the prices are nuts. I mean $28 v €33.50 is mad. ASOS have them at £23 which isn’t bad.

  • xgirl says:

    Sounds lovely, although I wish beauty companies would stop putting SPFs in their foundations as I prefer to appreach that in my skincare routine.

  • RiRi says:

    xgirl, I hate SPF in foundations as well. I always prefer the one without SPF in it

  • Brightening and plumping, now that might be quite interesting!

Leave a Reply




Content © Beaut.ie and partners