Posts Tagged ‘au courant’

Au Courant Eclipse: Ace Idea, Godawful Packaging

Monday, August 17th, 2009

au courant eclipse

I recently met the founder of Australian brand Vani-T and one of the questions I asked her was if she had any plans to add a self-tanner to the line which also contained an SPF (there aren’t currently, for those who are interested).

Now, there are a couple of problems with this, number one being people who’d blithely apply and then assume a protection level until the product wears off, which of course won’t happen. So my musing concluded that it’d probably be best kept for a wash on-wash off product and Rodial’s Skinny Beach SPF15 Tinted is doing just that.  Lancome too are on the ball with their 09 incarnation of Flash Bronzer, but it does develop, so you’d need to be vigilant with SPF on following days.

Those two brands weren’t first out of the starting blocks on it, though. No, new-to-Ireland-brand Au Courant have a product called Eclipse which claims to be ‘The World’s First Bronzing Sun Block’. That sounds great and all but unfortunately it has the most disgusting packaging I think I have ever seen – the pic above flatters it shamelessly – and is like something that crawled straight from the 80s. But in a BAD way. A ra-ra skirt kinda way.

I am baffled by this  – why put customers off at the first hurdle?  Yes, yes, of course it shouldn’t matter, but with cosmetics – things that are meant to make you look more gorgeous – it absolutely does.

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Tanfastic: Au Courant Instant Sunless Tanning Lotion

Thursday, June 18th, 2009

au courant

Over the next few weeks I’m going to be turning myself various shades of tangerine in the interest of testing out some new fake tanning products for the fair ladies of Beaut.ie. Anyone who knows me will know my fondness for fake tan – but my extreme aversion to ‘fake’ fake tan, if you know what I mean. I’m wedded to my St Tropez mousse – it always gets the best results and I’ve converted many a friend to its streak-proof non-orange qualities over the years.

But a recent opportunity to try out Au Courant, a new brand to Irish shores, has put my previously monogamous relationship with St Tropez on a bit of a rocky footing…

Au Courant Sunless Tanning Lotion, €28.75, has a seriously 80s bottle, but don’t let that put you off. It’s a thick dark brown lotion which has a ‘unique’ smell I couldn’t quite put my finger on until I had smeared the chocolatey-brown goo all over my pasty flesh. By Jove, I had it … I smelled like a banana. A chocolatey banana, at that!

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