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I’ve blogged before about my scepticism regarding minerals. I’m inclined to think of them as a bit ‘emperor’s new clothes’ – trumpeted for the sake of it, as opposed to because they’re really blimmin’ good at what they should be good at. Lauded for flawless coverage that’s lightweight, good for skin and natural, minerals often just seem to me to be messy, hard to use and awkward. Plus, completely unsuitable for my dry skin.
So when I was asked to attend the launch of a new mineral brand to Ireland, Mineralogie, I went along with no particular expectations. I admired the pretty colours and peacock-inspired packaging, but when it was my turn to hop up into the seat for a bit of a makeover, I resigned myself to hating the result. My cleansed skin was prepped with some serum, which was allowed to sink in for a few minutes, and then the foundation powder was buffed on. Almost holding my breath, expecting my skin to immediately feel stressed and dry, I sat there waiting. And waiting. It didn’t happen. Skin felt comfortable and the coverage was light and very natural – great for daytime. I began to have a good feeling about this. A very pretty pink was buffed onto cheeks, eyes were smokey-d up with mineral shadow, one of which was a lilac that was fantastically good next to my brown/green eyes, and lips were glossed with an iridescent mineral lip slick.
All-in-all, it was a hugely positive experience, and in a move I approve of, Mineralogie have dispensed with the sometimes tiresome swirl and tap method in favour of loaded brushes, like Susan Posnick products, or Lancome’s Star Bronzer. It makes the product genuinely easy to use as well as being portable, so a large thumbs up for that. Other standout benefits? A great colour choice is available across foundation, blush, shadow and lip products, and there is also a custom blending service available – which I’m pretty sure is a first for a mineral brand that’s available here.
Mineralogie products are available now from Nue Blue Eriu stores, so if you’ve been dithering about checking them out, I’d recommend the brand as one that’s definitely worth trying.
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very interesting – as have always looked like death/ had massive dry patches with Bare Minerals..
ems – I think bare minerals is brilliant for those with oily skin, but as mine is dry, I tend to stick to their mineral shadows and blush products. Mineralogie seems to be kinder to my skintype anyway and I’ve taken to using it during the day – and the fact that minerals add a physical block against the sun I find I really like too.
As far as I know mineralogie are way purer than most other mineral makeups, esp Bare Minerals. They prob have info on the amount of mineral in the products. There only has to be a tiny amount to let them say they are mineral make up, and mineralogie would be one of the purest. For example Rimmel and lines like that have ‘mineral’ make up but they are crapolla its mostly bulking ingredients.
You def get what you pay for, all minerals are not created equally!
IMPO!
ellen – too right, cheap brands tend to be packed full of talc, which is hell for poor skin.
I’ve been assessing mineral makeup now for ages, and like a lot of things, it’s all about what suits you. I’ve now found two mineral brands I get along well with, but it’s different for everyone and like foundation and skincare, it’s so personal too.
I am very excited by this! I have always loved the idea of a mineral foundation but so far they have just looked like a flaky mess on my dry skin…
so what products from the range did you try Kirstie?
I have the bare minerals starter kit & think its fab! My skin is very dry, I didnt know when I had it first that you have to put the ‘skin rever upper’ on under your moisturiser & wasnt wearing any moisturiser with it & got really dry but now that Im using it right I love it, feels like you’ve no make up on, my poor old Double Wear is sitting on the shelf begging to be put on but I cant go back to ordinary foundation now!
Sticky – there’s a really weird thing with this blog – as soon as someone says s hoes their comments go into moderation! Very strange I know. Because The Word is in your name it will never let you comment automatically. Will you change your name a little bit?