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Everywhere I look recently I’m confronted by grey hair. In the mirror, in my email, in products and releases I’m sent, it’s bloody everywhere. And now Unilever have revealed the shock horreur reasons as to why women go grey. Brace yourselves, ladies. It’s not through stress or environmental factors. No, it’s genetic.
Oh. I thought we already knew that?
Apparently not. The company studied 200 twins aged between 59 and 81 and found that that there was little difference between the greyness of identical twin sisters, and that 90% of any difference which did exist between twins was down to genetic factors.
“Indeed,” says Dr David Gunn, senior scientist at Unilever’s R&D laboratories, “the research indicates that irrespective of how stressful a woman’s life is, there are greater forces at play which are more likely to cause her hair to grey.”
Grand so, Dave. It’s enough to have you reaching for the dye and conveniently, I’ve been wondering how to squish Joico’s new AGE DEFY Re:nual Serum onto the blog. Here’s my chance!
Speaketh the brand:
This first-of-its kind formula actually reverses the greying process, the number one sign of aging. It inhibits the development of new greys as it creates an optimal environment for the growth of healthier, shinier, more youthful hair.
With initial use of Re:nual Serum, you can expect stronger, healthier-feeling hair in two-to-six weeks and fewer new grey hairs in two-to-four months. An actual reduction in grey hair and a gradual restoration of natural hair colour can occur after six months.
Right. BUT HOW? Ok, this isn’t a dye, it’s a preventative serum that works in conjunction with other care products (shampoo and the like) to lessen the rate of grey hair growth. Developed in conjunction with Shiseido, this here is new technology that has other anti-ageing benefits such as the ability to show improvements in the condition of aged hair.
A four-month supply of the Renual Serum comprises costs about €119, and you’ll bag it at Joico salons nationwide – for one near you, call 045 856 487.
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I’m not sure I love my natural hair colour enough to be bothered reversing the grey hairs. I think a lot of women who dye their hair do it to change their look and wouldn’t go back to their natural hair colour that quickly..
I suppose if you’re blessed with natural, beautifully coloured hair, it’d be worth a try. I’d be happier though, to throw another DIY Hair Colour into the shopping trolly every 6-8 weeks rather than spending €119 but that’s just me!
I have a lots and lots of grey and am holidng onto my twenties my a hairsbreath at the moment.
But would I be bothered with this. I’m not sure how anything can change the colour of your hair(that isn’t a dye) and reverse the grey process.
Think I’ll just have to stick with being a badger and continue to dye until I’m old enough to just let it go grey without looking like an extra from an episode of the X files of one of the freaky children from Village of the Damned.
Hmmm, it sounds like snake oil. I wish it were true – because i do like my natural hair colour but €119 is a lot of money to pay in the hope that it would work …