Note 1. I really did think Maybelline Dream Creamy foundation would be shite.

Note 2: it is not.

On to the review:
The newest stablemate in the whole ‘dream’ franchise, I was sent this a few weeks ago and took it out of the testing pile about a week ago to give it a whirl. Didn’t expect much. It looks very similar to Max Factor’s Liquid Illusion foundation, there’s a glass base containing the product with a plastic screw top that sits above. It contains a well with a sponge. Yuck, I ditched that and whaddya know, this was the perfect chance to give that Estee Lauder foundation brush a proper go.  Applied with a sponge this would be very heavy looking on the skin (plus you’d go through it at a rate of knots), so a firm, paint-brush style foundation brush is ideal to give a nice veil of cover.

The formula is, as the name suggests, very creamy. In fact it’s very nice. My dry skin liked it a lot and a week’s worth of usage didn’t throw up any problems like flakiness or congestion, so it’s safe to say it’ll suit you if you’ve a dry complexion and like a creamy, medium-coverage base.

It does give a nicely dewy appearance too and while there’s all this guff about a ‘baby-smooth finish’, girls, just ignore this ridiculous crap. Ah Maybelline, is it not enough that the product is decent? Why try and add completely foolish, nonsense claims onto a product consumers will probably like all on its own merits in any case?

I take a dim view of this sort of marketing cobblers, I can tell you. And I strongly suspect it does absolutely nothing for a brand in the eyes of the people buying its products, either.

Lastly, price is good – you’ll pay €12.39 for it and the only bad thing about this is the shade choice. Like all budget foundations, there are just a few options, in this case five. That’s grand if you fit the colour profile, but as always, you’re bang outta luck if you don’t.