It’s award season – the IFTAS, the BAFTAS, the Golden Globes and the rest of the lads. It’s Fashion Week all over the gaff too.
Which means that we’re inundated with “Get the Look!” emails with every PR company in the wurrrld “reaching out” to show us how to copy a look using their products.
Which is fine you know. Some of them are great – Lancome and Mac in particular do really good ones (we featured Adele last week and we’ll show you the Mac IFTA ones later) – but many of them are not.
This one is terrible. “Get The Look! Kate Hudson”. But it’s not really Get The Look at all. It’s just “use some random nude nail varnish and you will have nails vaguely similar to the ones Kate Hudson wore to – gasp – some American style award”.
And the nails look horrible. It’s not even as though Ciate show us some exciting nail art or anything new and different. Sure that’s the kind of nail polish most of us wear every day.
“Get The Look” is a term which is being overused and abused.
But don’t worry. We have our bullshit detectors set to “stun” and we’ll weed out the gack.
In the meantime though tell us: do you like “Get The Look” posts? Let us know!