First Look: Benefit Fake Up, Coming Soon!

By Emma | February 4 2013 | 12 Comments

Benefit Fake Up

Benefit’s gorgeous ambassadors, Maggie and Annie Ford Danielson (daughters of Jean and nieces of Jane) were in town last week to launch their latest product, Fine One One – with a little help from us! While they were here they also introduced us to a rather fabulous product in the pipeline: Fake Up – The Great Hydrating Concealer Coverup.

Benefit Fake Up

As ever with Benefit they did things the quirky way – remember the all singin’ all dancin’ Glamouriety event? – and the launch involved a madcap whodunnit as we tried to figure out who’d stolen all the Fake Up samples.

Benefit Fake Up

But let’s put fun and frolics to one side for a second, because this is a seriously good concealer for the undereye area. Encased in a silver bullet with a hot pink design, Fake Up is comprised of a concealing core of pigment, surrounded by a clear gel ‘hydrating ring’. With vitamin E and apple seed extract, this promises to keep skin smooth and hydrated for up to 6 hours. My skin is dehydrated all year round (not sure exactly what that is? Check out this post) and has been literally drinking up this lovely, lightweight product.

Benefit Fake Up

Fake Up modelled by a gorgeous Benebabe

It won’t crease up or dry out the skin under your eyes, can be used under or over makeup or all on its own and, just like YSL’s iconic Touche Eclat, can be used as a complexion highlighter, too. It gives a lovely dewy effect that’s very pretty in the light.

Available in three shades – light, medium, and dark – this hits counters in April priced at €26.50. What do you think, will you be giving it a try?

Concealers, Foundation ,

12 Replies to "First Look: Benefit Fake Up, Coming Soon!"

  • Shygirl says:

    Oh this sounds great. Sounds perfect for under the eyes. I have the boi-ing concealer in a make up palette and it makes my dark circles look worse!

  • Aine says:

    I’ve boi-ing and it’s great just v heavy and seeing as I have managed to develop these nasty dark bags under my eyes I need help, I either use Touche Eclat incorrectly or it’s all a joke so willing to try some of this. I quite like the benefit products in terms of skin care (Except “Dear John” which was way too heavy for me)

  • littlesis says:

    this looks lovely and quite innovative. Sometimes I feel the gimmicks with Benefit products can take away from their integrity.

  • OtherMary says:

    Touche Eclat is not a concealer, it’s an illuminator/highlighter/ thingy. It is not meant to hide dark circles on its own.

  • ZsaZsa says:

    Sounds nice…. I have just purchased Boi-ing which I like, but it is high coverage. Might be nice to try something lighter… I’ll have a closer inspection in April!

  • Grace says:

    Usually not into Benefit at all but this sounds very good thank you. Pricey though..

  • IceQueen says:

    Anything has to be better than the sham that is Erase Paste. That stuff does nothing to erase dark circles for me even a little bit. And its not like they are crazy dark. I get plenty of sleep! Hopefully I will get a try of the new one and it may be better.

  • Ladyelvis says:

    This sounds great. I find you need a good undereye cream before concealer to give it some ‘slip’ and ensure the whole thing doesn’t resemble a dry cakey mess. So this might kill two birds. I’ll definitely try it.

  • PinkPanther says:

    LOL, I thought that this was a post about fake benefit makeup!

    Sounds great though. I’ve yet to find an under eye concealer that doesn’t dry out and cake into my wrinkles. And I love benefit and all their gimmicky gorgeousity!

  • boredmum says:

    sounds good if it works, no matter what i put under my eyes they still look brutal, and are so dehydrated… and totally agree with the other mary, touch eclat does not cover dark circles, i find it crap… it doesn’t higlight for me either, raging coz i know so many people who love it

  • RequiredName says:

    Like most things Benefit, it looks to be style over substance.

  • Miss Y. says:

    Hmmm… I wouldn’t mind looking just like that Benefit model!

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