Watch: Benefit Funny Fannies – Dud or Deadly?

By Beautie | September 3 2012 | 44 Comments

Ok so I love Benefit more than I should probably admit.  And one of the things I love most about them is the quirk factor, the absolutely genius of the puntastic names of their products and the ooooh factor of the clever little kits.

Which is why I was really surprised to see this.

Starring Katherine Lynch it’s part of Benefit’s Funny Fannies series. And I hate to say it but it doesn’t make me LOL in the slightest.

But as Benefit say, humour is subjective – and that’s so true.

So is it just me who doesn’t like this at all? Or do you think it’s a great fit for the brand?

Life , ,

44 Replies to "Watch: Benefit Funny Fannies – Dud or Deadly?"

  • Scarie says:

    Hmm I found some of it funny then as it went on well the jokes are quite racist ? It didn’t sit right in the end!

  • fififinx says:

    Not sure that this reflects worst on Benefit, or on the patriarchal nature of the Irish comedy circuit. Honestly, i can’t think of any other Irish comedienne.

  • Eileesh says:

    hmm .. if this is supposed to be promoting benefit couldn’t they at least have made sure her foundation didn’t look so artificial !
    as for other irish comedienne’s the only one(s) that jump to mind are the Nuala’s.

  • *Aisling* says:

    Maeve Higgins or Deirdre O’Kane?
    To be honest PJ Gallagher would have done a great job as the Dirty Oul One!

  • JennyM says:

    Can’t say I like Benefit’s sense of humour too much at all. Saw a catalogue of theirs recently containing before and after pics. The before pics where the girl wasn’t wearing their products were labelled ‘Yuck’ . This really annoyed me and put me off buying their stuff. But maybe I am too easily offended?

  • BerG says:

    Surely Benefit have had nothing to do with the making of this video? Would be very surprised to find out the had any involvement with this. Not funny in the slightest.

  • EllieSausage says:

    BerG..i think they actually did..they posted it on the official Benefit Facebook page a few days ago.

    I just think the whole thing is very unexpected and strange…i thought some bits were funny too.

    Not sure really what to think!…**confused**!!!

  • Makeupglitz says:

    “This is hoola slap it on slap it on ” haha in fairness it wouldn’t make me rush out to buy the makeup but I got a laugh outta it

  • Clare K says:

    I’m not quite sure what to make of this! It feels like a parody video rather than an actual Benifit promotion. Strange.

  • Aundrea says:

    I have to say, I was shocked that Benefit went to her of all people, but I have to say, I really like it. I think it’s hilarious. *dont stone me* I got a good laugh out of it, that’s the main thing lol

  • *Aisling* says:

    Yeah, it is a parody – it’s meant to be “how NOT to apply Benefit” but I just think it’s all a bit Gypsy Wedding and I don’t think that’s a good image to portray

  • *Aisling* says:

    Also I wonder about the market research that went into this? I guess the poll on this post will speak volumes

  • Gracie says:

    I only watched 40 seconds of it. I can’t watch it any longer. I just can’t.

  • Eva says:

    What on earth is this? I’m a huge BeneFit fan, but this doesn’t seem like them at ALL.

  • Sarabelle says:

    God I don’t find Katherine Lynch amusing in the slightest – I’ll stick to Richard Pryor thanks very much!

  • I was mildly amused (until the end, gross). But it definitely wouldn’t make me want to go out and buy any of the products featured. In fact it would make me associate Benefit with the sort of makeup look I despise – tangoed and troweled.

  • Lorrrrrraine says:

    This character is supposed to be an Irish traveller, right? Have Pavee Point not said something about it? The whole gag is based around the prejudiced premise that travellers are uncouth and uneducated; how is it anything but offensive?

  • FitznBitz says:

    I’m unbelievable disappointed in this

  • LoCo says:

    Epic fail for Benefit what on earth were they think.
    I actually can’t watch the whole thing.

  • Jesshaca says:

    Oh wow… whoever approved that campaign needs to be sacked… epic fail Benefit :/ I was a huge fan of Benefit until I saw this ad, I’ll never be able to look at my smokin eyes kit the same way again :/

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