By Aisling | July 18 2012 | 56 Comments

“You know” said himself one evening recently. “You don’t need to eat breakfast. It’s a very recent trend in our evolutionary cycle and without fundamental nutritional basis.”

At which point I turned my attention from East Enders, put down my book (50 Shades natch), closed my laptop and knew this must have been a topic George Hook had been pontificating about on the drive home from work.

“Are you talking about the OMG diet?”  I asked.

“I dunno, maybe?” he said.

I knew he was, because one of the reasons the OMG diet has got people talking is because it disagrees with many of the nutritional “rules” that have been taught to us over the years.

Many industry people worried when they found out I was going to write this. Why? Because they knew I’d cut the crap. And they knew that if I did that, you’d probably stop buying their next diet, exercise ‘secret’, or food product.” says Venice.

No they didn’t Venice (real name Paul).  Please everyone read this actually unbelievable excerpt from the book.

So what pearls of wisdom have the diet industry quaking in their boots? The main rules: don’t eat breakfast and exercise for an hour on an empty stomach.  Your body will use your fat ass as fuel.  Drink lots of coffee. Do lots of exercise.  Have cold baths.  Fruit is the devil.  So is broccoli.  Smoothies are liquified devils. Don’t eat little and often.

“In the last 200 years, we’ve been having breakfast and we’ve seen a slow but steady increase during that time in both sickness and obesity.”

Yes and we’ve also seen a slow but steady increase in people having enough food.  And we’ve seen a huge increase in life cycle.  Fact is, Venice, you can skew the stats whichever way you like.

But there are some truths in the book

  1. Of course you will lose lots of weight if you eat as little as possible and drink loads of coffee.
  2. Of course you will love this book if you’re a young girl who’s not confident with her body.  It’s written precisely for you.

“Many will say that you don’t need any help, including parents. They might state that, ‘you’re fine as you are’, ‘it’s unhealthy’, or repeat the classic, ‘it’s just puppy fat’. Guess what, you’re not a puppy! Are they right about the other stuff?

No. Only you can ever decide if you’re fine. No one else.”

Written in the “talk to the hand” lingo of the most vacuous of American teen shows this book encourages faddy eating and makes up excuses for not eating.  It connects directly with the people who most need sensible eating advice and gives them shite soundbites to buffer them in  their quest for skinniness.  It actually could have been produced by a pro-ana website.

Forget other people.  They’re just jealous haterz. Your friends want you to fail because they want to be skinnier than you.

“I just want you to realize something about friends. It applies to people you might work with too.

They’re scared. Not jealous, scared. Applying this book could rocket you to happiness and they don’t want to be left behind. Of course they could do the same, but we humans seem to think that only one person can be successful at a time!”

Life in OMG Diet land is one big competition to become the skinniest you can be.  But don’t cut your friends off completely advises Venice. Why?

“Because of that fear, don’t expect them to help you. Some might even go too far and discourage you. Now, I’m not telling you to ignore your friends completely. We need friends. I mean who else are we going to show off to!”

It’s all about you, only you.  Don’t listen to anyone else.  Don’t let the people who care about you divert you from your ultimate goal of skinniness.

God how dangerous and cynical a message is this?

“No one cares more about you, than you. No one lives in your mind or body, but you. The person in the mirror, that’s you. Absolutely everything is down, to you. And, when those OMG reactions start flying your way, only you can say, I did that.”

Have you been reading about this diet?  What are your thoughts?

Diet & Wellbeing , , ,


  • Heather says:

    I’m SERIOUSLY glad I didn’t have this book as a teenager. What total poison. Sounds like it was written by a perky Karl Lagerfeld.

    It reminds me of the average daily itinerary of a friend of mine who had anorexia for ten years: don’t eat, exercise constantly and it’s ok if you faint while jogging. grrrrr.

  • The part that jumps out at me is the bit that says the book – and ergo being skinny – could rocket you to happiness.

    Being skinny equals being happy. Does it? Does it really? So skinny people are all happy. ALL of them?

    I can’t comment on whether or not diets work or whether fruit is the devil or whether coffee is great cos I’m not a dietician/doctor/nutritionist. I’m also fat so I probably have no right to lecture others.

    But I’ll say this – it’s possible to be fat and happy. I’m very happy! I have a lovely house and husband, am doing work I ADORE at the minute, I’m going on my holidays next week. I’m very happy indeed!

    Skinny does not automatically mean you’ll be happy and all your problems will disappear.

    This is so dangerous to tell kids that the only way to be happy is to change your appearance. It’s sickening.

  • Heather says:

    Also, the final quote is really aimed at the very core of anorexic psychology – control and the illusion of having total perfect power over your own body, even if the rest of your life is a mess:

    “No one cares more about you, than you. No one lives in your mind or body, but you. The person in the mirror, that’s you. Absolutely everything is down, to you. And, when those OMG reactions start flying your way, only you can say, I did that.”

  • Hellojed says:

    Wow this is awful. Some of the language you’ve quoted reminds me of cult speak – probably an extreme comparison but the whole ‘everyone who doesn’t agree with this is against you’ mentality is worrying.

  • Prettyirishkitty says:

    Who the F published this crap? If I see this book anywhere near my 16 yr old sis I’m gonna go crazy on someone. The book basically says starve yourself skinny. Great info to give to this generation of image obsessed teens

  • Nicola says:

    Well, there’s a reason it’s called the OMG diet. I think I said “Oh my GOD” to myself about five times when I was reading that. It could also be called the WTF diet.

    I would laugh at it if I wasn’t sure that people will be going out and buying it. And following the ‘advice’. It really does sway into anorexic thinking. After seeing far too many friends suffer severely from eating disorders as a teen, I’m really shocked that this even exists.

    When I first read about it, I saw that it was inspired by the TOWIE girls. That told me all I need to know.

    Serious as I think this all is, I can’t help but hear all the advice in the voice of Sparky Polastri from Bring It On (shut up, I used to love that film). He was a choreographer, trying to get all the girls to diet…

    “And Darcy, you should stop eating. Because when you skip a meal, your body feeds off its fat stores. And if you skip enough, maybe your body will eat your ass.”

  • Nicola says:

    Heather – yes. That final quote gave me chills.

  • Orla says:

    hear hear Karen! :) you’re dead right there!

    I’ve lost a lot of weight since I moved to london, but I’d pile it all back on right now if I could go back home where I wasn’t stressed and unhappy all the time! I’m not skinny by any stretch of the imagination, but I am compared to what I was 2 years or even a year ago – but 2 years ago I was a lot happier than I am now. Skinny does not equal happy!

  • Ger says:

    It’s terrifying. I will admit that at 32 years of age with some body issues, there is a tiny bit of me that goes “Oh that terrible, but I might pick up a couple of useful tips”, so I can only imagine the lure it would have for a vulnerable teenager.
    It’s utterly appalling that such dangerous nonsense could get published.

  • Em says:

    The guys name is Venice. VENICE. Anyone who voluntarily decides to call themselves a daft name really won’t tell me how or when or what to eat. Incidentally I just had a scone the size of a small country. and I friggin loved it

  • He basically singles out all the people that would care about you if your weight got to a dangerous level – parents, friends, people in work – and tells you to ignore them because only you are right and know how thin you must be.

    It’s a TERRIBLE, extreme message to put out there under a veil of “science”

    PrettyIrishKitty – yes I would slap it out of the hands of any young wan I saw reading it

  • sweetie says:

    Believing in a ‘diet’ written by an actor is liek believieng in ‘religion’ made up by sci-fi writer! What an utter crap!

    I predict The Auschwitz Diet will be the next big thing! Well, take away the coffee and replace exercising with work, and this OMG diet is actually tapping it that territory already. Shocking, and even more shocking is that people are actually buying into this :( Are we, the society, actually that simple?

  • Triona says:

    Jesus Wept, who allowed this to be published.

    Exercising on an empty stomach, nothing new there, it’s called fasted cardio. I have heard of people going with the premise of “just eat when you’re hungry” and if that works for you then fine, as long as when you do eat that it’s nutritionally balanced.

    Coffee = caffeine which is an appetite suppressant.
    Do lots of exercise = fair enough we could all do with moving more.

    Have cold baths – Eh WHAT the hell is that about!???

    Fruit is the devil. So is broccoli. Smoothies are liquified devils. Don’t eat little and often. .

    I…I….don’t want to live on this planet anymore!

  • littlesis says:

    If this wasn’t so scary, it would be funny. Who the hell allowed this to be published? I think this should be taken off the shelves, seriously, this is so damaging for its target audience.

  • Oh yeah and I forgot to put it in – there’s also something about blowing up balloons as a weightloss tip?

  • Nicola says:

    Any diet that vilifies fruit and veg is pure bonkers.

    I’ve actually done the ‘fasted cardio’ thing before, BY ACCIDENT. Went out on the bike and forgot to bring any food with me (that’s why cycling is my exercise of choice – I get to eat while I’m doing it). I’d had a coffee before I left, so the caffeine fooled me into thinking I wasn’t hungry. But instead of coming back thinner, I ended up taking twice as long as I should have and almost passing out more than once. It affected me for hours – I didn’t know which way was up.

    Food is energy, not the enemy.

    Aha! There’s my book title. And my name shall be… Sligo. Beat that, Venice.

  • Jone says:

    Ha, ha Nicola. Totally agree that this should be called the WTF diet. There was a really good investigative programme on the BBC last year (can’t remember the name of it, sorry) that looked scientifically at dieting myths and it proved to my satisfaction that eating breakfast does help maintain a healthy weight, especially if the breakfast contains protein.
    I wouldn’t get into a tizzy though about this book promoting eating disorders. It doesn’t do so anymore than any of hundreds of other useless “weight loss” books and magazines that line the shelves of Easons. As for those effing Special K ads….

  • Niamhers says:

    What. The. Hell? Here, this lad deserves to be clattered over the head with the feckin book! Talk about giving people the wrong message! Alright, so on an average da, I’ll skip breakfast, drink a ton of coffee, tell my friends and family that ONLY I MATTER AND THEY’RE ALL JUST JEALOUS and eat what for dinner exactly?! Gobshite. The publishers are as bad, if not worse, to have allowed this crap on shelves!!

  • MissNoStars says:

    Given the levels of obesity in Ireland I’m not sure I feel this book is a bad idea! Okay so maybe skipping breakfast is not a great idea but neither is a breakfast roll every morning with tea heaped with sugar.

    At the end of the day – eat less, exercise more and you will lose weight- its true cant deny that. No point eating a big mac and then exercising unless you want to burn the big mac instead of fat – although im unsure how exercising on an empty stomach is a good idea – surely you need energy to exercise.

    My problem is we seem to be afraid not to hate anything that’s to do with weight loss, its okay to say people are too thin, however why then is it not okay to say people are overweight? This ‘curvy’ crap wrecks my head

  • Acat says:

    This is horrofic! I cant believe people talk this crap, and I HATE when they stick a proven by science tag on it. Dangerous diet aimed at young girls, disgusting.

    On a completely unrelated note – I read a great food science book recently by an Irish professor. It has nothing about diets but loads about misinformation and misconceptions about food and health. Would definitely recommend it to anyone with an interest in that area – its called “Something to chew” on by Mike Gibney.

Leave a Reply

Content © and partners