And who said Chanel take themselves too seriously? The Brad Pitt Chanel ad is the best laugh ever

By Karen | October 24 2012 | 43 Comments


HAVE you seen the new ads for Chanel No 5 featuring Brad Pitt? Aren’t they the biggest pile o’ shite you’ve ever seen in your life?

A grey-haired, grey-bearded Brad, looking more and more like a skangery Colin Farrell, stands in a grey shirt against a grey background looking earnest and mournful, spouting some rubbish that has nothing whatsoever to do with perfume.

“It’s not a journey. Every journey ends, but we go on. The world turns and we turn with it.”

Wha’? What’s that supposed to mean Brad, eh? Maybe the next line will make more sense, let’s see, shall we.

“Plans disappear. Dreams take over. But wherever I go, there you are. My luck, my fate, my fortune.”

No, sorry, no idea. What utter gibberish. What any of that has to do with perfume is beyond me. I like my advertisements the way I like my art: traditional.

At least when Barry Scott was roaring at us about Cillit Bang it was clear that he was talking about the power of a bathroom cleaner.

I think the very worst thing about these advertisements however is the look on Brad’s face as he’s saying the words – who said method acting was dead? The ad is so laughable it’s spawned a host of well deserved parodies: take a look at this one for example.

It reminds me of that scene in Sex and the City where Smith is in some terrible community theatre play in Brooklyn and gives a monologue about the rain coming down, ‘hard, then soft’ and he eyeballs Samantha as he’s saying it. It’s supposed to be sexy and earnest but ends up being hilariously ridiculous.

At least in that scene however, Smith gets his kit off. That was something. Not so in these Chanel advertisements, Brad remains resolutely fully clothed.

I don’t know, maybe I’m being unnecessarily harsh – philistine that I am – as Chanel has form for arty, unusual ads and they’re generally well received.  Do you get what they’re trying to say – and if so can you explain it to me?!



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43 Replies to "And who said Chanel take themselves too seriously? The Brad Pitt Chanel ad is the best laugh ever"

  • EmmaCat says:

    You’re not alone, I was ROARING laughing when i first saw it!!! It’s such a cringeworthy ad, he’s so awkward I actually can’t watch it anymore!

  • littlesis says:

    I thought it might have actually been a parody I was looking at, when I saw it first. It makes me laugh everytime I see it. What were they thinking?!

  • EvieM says:

    I’ve only seen the ad once and to be honest beyond going, hmm Brad Pitt is not aging well, I didn’t pay much attention to it. Have no speakers at work so will have to check it out later when I get home. Though going by the text you’ve list it sounds rubbish. Have to say I love the fact that you’ve tagged it “pile o shite”….I clicked on the tag, giddy with excitement at what else might be in that group, but sadly it’s the only thing….so far =D

  • *Aisling* says:

    yes pile o shite is a new category – but I’d say we’ll fill it up pretty fast!

    Make sure you click on the Sex and the City link – the resemblance is uncanny!

  • Joanna says:

    The first time I saw it the telly was on mute cos I was chatting to someone…… it was ruined for me the next time I saw it with the sound on! Brad Pitt does the sexy smouldering thing well – until he opens his mouth and spouts utter rubbish!

  • Meh, I wear N.5 regularly, and it doesn’t make me thing about the world turning and me turning with it. Ever.
    Brad looks quite shabby there, doesn’t he. I’m all for a bit of gruff, but that’s way too much gruff on one person… And what the h**l is this shirt?

  • I also wear Chanel No 5! Like it very much actually, it’s very ‘warm’ or something and lasts a long time on me, so that’s why I like it.

    I do sometimes have an overwhelming urge to stand in a corner mournfully when I wear it though – maybe Brad’s on to something!

  • MiamiMortimer says:

    I agree with some of the other commenters – it does look like a parody! Ridiculously silly, trying to be all deep and sensitive but failing…. :L

  • LilieB says:

    Read a tweet from someone regarding this ad, made me laugh ” the only explanation for that Brad Pitt Chanel No. 5 ad is that he must have benn drinking the f%%%%%%G stuff”
    Are we doing that thing though, of where we discuss how bad an ad is, that actually we are doing what Chanel want – talking about it etc.. or is that just what companies say after they make a shite ad!

  • EvieM says:

    Oh Aisling, good stuff, I’ll be waiting with baited breath. Pile o shite…LOVE it!!!

  • Jane says:

    I’m a one perfume kind of girl and that one perfume is No.5 but this rubbish actually makes me embarrassed to wear it. I thought the “I’m not going to be the person I’m expected to be anymore” ad for Bleu de Chanel was bad but this one really takes the biscuit!!!

  • EvieM – if Aisling lets me I’ll tag all my posts with pile o’shite from now on. Even the things I think are good, everything will just be a pile o’ shite. Just for you!

  • *Aisling* says:

    Karen – NO!! The you will make a laughing stock of pile o shite! It is a serious category and deserves respect

  • Right ok ok. Only things that are a pile o’ shite are allowed in the pile o’ shite category. *Storms off muttering about ‘some people’*

  • Em says:

    I must say I was disappointed, when I heard Brad was going to be in a Chanel ad I immediately pictured “Oh hi, Im Brad Pitt. I have an impressive jaw line… now excuse me while I pull a Matthew McConaghey on it and take my shirt off”.

    Dammit Brad.

  • EvieM says:

    Ooooh Karen, I think I love you. Aisling….meaner =P

  • Donna says:

    But eveyone and their granny are talking about the ad.

    Good or bad Chanel getting the mentioned everywhere.

  • Cait says:

    My bf goes mad about perfume ads. Every time he sees an ad that makes no sense at all, doesn’t mention any product, and is completely over stylised he says “that must be a perfume ad, never buy that perfume”. And he’s always right – nonsensical poncey ads are always for perfume.

  • *Aisling* says:

    Yes I AM mean. I rule the tags with a rod of iron

  • JennyR says:

    Ugh, contrived contrived contrived…..perfume ads are RIDICULOUS but this one is feckin hilarious…..ooooohh, the supposedly dreamy Mr. Pitt…smouldering at the camera….taking in such a deep way…about…erm…For feck’s sake, get a grip!!!! Defo a ‘pile o’shite’! I really like Chanel perfumes but their ads are so over the top, like we’re all supposed to be totally sucked in and obsessed cos it’s ooo chanel…


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