Gorgeous to Go is quite simply a handbag must have. Fun, friendly and packed with great information it tells you all about the most fantastic beauty products out there. They’ve been tried, tested and loved by Beaut.ie, Ireland’s biggest beauty website, so you know you can trust the recommendations implicitly.
Shop til you drop
Everything that’s new and exciting in the world of beauty is tested by Beaut.ie – but only the very best products have made it into this book. The price rating beside each product ensures that there are no surprises when you go to shop and there are plenty of tips about how best to use your purchases and how to save money on them.
Ever wonder why you leave a shop with a bulging bag of products that you never planned to buy? Insider secrets and industry scheming are revealed in the Beaut.ienomics sections. Presented in a style that will make you laugh out loud, all the tricks that the cosmetic industry uses to make you spend, spend, spend are here. From impulse buying, parental guilt tripping and the airport shopping experience, beauty is one area that is managing to keep its head above the water in the current climate – and when you read this you’ll know why.
How does the beauty industry work?
Was male grooming really ever popular in Ireland? Why are there so many products on the shelves for the teenage market now? And why is every single brand jumping on the Green bandwagon? Aisling McDermott has unique insights and consumer experience in the Irish cosmetics market and answers
all these questions and more.
Gorgeous to Go (R.R.P €12.99) is available in shops nationwide from 14th Oct. But if you want to get your paws on it first and be in with a chance to snaffle one of the coveted Brown Thomas goody bags come to the launch! Get your copy signed, meet the crew – we would really love to see you there.
If you’d like an invite emailed to you just drop us a line at email@example.com, and put Book Launch in the subject line. If you’ve already emailed, we will have your invite out to as soon as possible!