Magnetic Nail Polish From Nails Inc and Magnetism: The New Crackle?

By Lynnie | October 10 2011 | 19 Comments

nails inc magnetic polishes

There’s been a lot of excited flapping in the blogosphere and traditional meedja about Nails Inc’s new trio of magnetic polishes, and I’m not really sure what all the fuss is about. Ok, they’re cool and fun and easy to use – holding a magnet over the wet polish causes small metal particles to shift and thus creates patterns on the nail – but polishes like these aren’t a new idea.

I remember coveting Lancome Le Magnetique a couple of years ago and of course Essence had the jump on other high street brands last November/December with their limited edition Metallics collection, which included magnetic nail polishes for €2.29 each.

And that’s the other thing: at €17.50 a pop, the Nails Inc versions are bloody dear.

Unfortunately, since Essence Metallics cleared the stands there’s not currently much choice in the budget end of the magnetic nail polish market, but these will probably go the way of crackle effect top coats (i.e., give it five minutes and everyone and their great-aunt Doris will have their own take on them.)

saturday's magnetic polish

First out of the traps are The Saturdays – yes, those The Saturdays – who have teamed up with beauty brand FashionistA to create Magnetism Nail Lacquers. Available in five shades – silver, green, blue, purple and red, one for each member of the group – these are now rolling out across all Superdrug stores including those in Ireland, say their PR peeps, and should be hitting a stand near you in the next week or two.

No word as yet on Euro pricing, but with an RRP of £6 in the UK they’re unlikely to break the bank.

Are you feeling the attraction for magnetic polishes?

Saturdays pix: thesaturdays.co.uk

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19 Replies to "Magnetic Nail Polish From Nails Inc and Magnetism: The New Crackle?"

  • char says:

    OOh i love the magnetic finish wish i bought the esscence polish when i saw it ages ago didnt realise it would turn out like that hope it comes to the high street soon :)

  • dublinista says:

    I’ve tried the Nails Inc – bit fiddly and it made my nails look slightly ridged in some lights! Not wild about them.

  • Kirstie says:

    me either – the essence one was crap, which is why it never made it to the blog!

  • Sandy Beach says:

    Up in Boots LV yesterday afternoon where I saw No17 (I think) with magnetic polishes and crackle polishes. One of the crakles is gold glitter.

  • Sandy that black/gold 17 crackle is gick, doesn’t crackle at all though the purple in the range is not too bad.

    Have heard mixed reviews about these magnetics alright, though the end result can look pretty nifty.

  • actionmags says:

    i tried the nails inc one in the shop and you could see the effect, it was quite cool for somebody like myself who cant do nail art, yesterday i bought the 17 version, it is crap not a bit of magnet design, save your money

  • Shanna says:

    I have the Essence ones, the magnet is desperate! To be honest I don’t like the look at all – shocker, I know. I think it looks weird and ridged. Also, Nails Inc. is WAY out of my price range, I don’t think they’re worth the money.

  • Catriona says:

    Boots 17 have their own version of these…I have all four of them, they need a decent top coat or they’ll chip like hell

  • Liz says:

    I like my nails very simple – I dislike nailart and find crackly tacky. While I don’t think these are as bad, I’ll still stick to my cream colours and use a matte top-coat if I feel fancy.

  • i like cats. And rum. says:

    I got the purple Nails Inc one in Boots last week (as part of a 3 for 2 offer) and i’m really liking it – it’s easy to use even for someone as cackhanded as me, an the finish is fine (it did start chipping on the second day, tho’ to be fair i hadn’t bothered with base or top coat). I’m definitely wanting to get a silver one next tho’ i think i’ll look out for a cheaper version an see how that compares.

    I heard that the Fashionista lacquers would be sold sans magnet – you have to buy it separately, i think this is because they plan to include different designs or something? Does bump the price up slightly tho’. Specially if you’re vague about where you put things (like me) and you have to keep buying replacements for lost magnets :/

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