Magnetic Nail Polish From Nails Inc and Magnetism: The New Crackle?

By Lynnie | October 10 2011 | 19 Comments

nails inc magnetic polishes

There’s been a lot of excited flapping in the blogosphere and traditional meedja about Nails Inc’s new trio of magnetic polishes, and I’m not really sure what all the fuss is about. Ok, they’re cool and fun and easy to use – holding a magnet over the wet polish causes small metal particles to shift and thus creates patterns on the nail – but polishes like these aren’t a new idea.

I remember coveting Lancome Le Magnetique a couple of years ago and of course Essence had the jump on other high street brands last November/December with their limited edition Metallics collection, which included magnetic nail polishes for €2.29 each.

And that’s the other thing: at €17.50 a pop, the Nails Inc versions are bloody dear.

Unfortunately, since Essence Metallics cleared the stands there’s not currently much choice in the budget end of the magnetic nail polish market, but these will probably go the way of crackle effect top coats (i.e., give it five minutes and everyone and their great-aunt Doris will have their own take on them.)

saturday's magnetic polish

First out of the traps are The Saturdays – yes, those The Saturdays – who have teamed up with beauty brand FashionistA to create Magnetism Nail Lacquers. Available in five shades – silver, green, blue, purple and red, one for each member of the group – these are now rolling out across all Superdrug stores including those in Ireland, say their PR peeps, and should be hitting a stand near you in the next week or two.

No word as yet on Euro pricing, but with an RRP of £6 in the UK they’re unlikely to break the bank.

Are you feeling the attraction for magnetic polishes?

Saturdays pix:

Beauty, Nails , , , , ,

19 Replies to "Magnetic Nail Polish From Nails Inc and Magnetism: The New Crackle?"

  • char says:

    OOh i love the magnetic finish wish i bought the esscence polish when i saw it ages ago didnt realise it would turn out like that hope it comes to the high street soon :)

  • dublinista says:

    I’ve tried the Nails Inc – bit fiddly and it made my nails look slightly ridged in some lights! Not wild about them.

  • Kirstie says:

    me either – the essence one was crap, which is why it never made it to the blog!

  • Sandy Beach says:

    Up in Boots LV yesterday afternoon where I saw No17 (I think) with magnetic polishes and crackle polishes. One of the crakles is gold glitter.

  • Sandy that black/gold 17 crackle is gick, doesn’t crackle at all though the purple in the range is not too bad.

    Have heard mixed reviews about these magnetics alright, though the end result can look pretty nifty.

  • actionmags says:

    i tried the nails inc one in the shop and you could see the effect, it was quite cool for somebody like myself who cant do nail art, yesterday i bought the 17 version, it is crap not a bit of magnet design, save your money

  • Shanna says:

    I have the Essence ones, the magnet is desperate! To be honest I don’t like the look at all – shocker, I know. I think it looks weird and ridged. Also, Nails Inc. is WAY out of my price range, I don’t think they’re worth the money.

  • Catriona says:

    Boots 17 have their own version of these…I have all four of them, they need a decent top coat or they’ll chip like hell

  • Liz says:

    I like my nails very simple – I dislike nailart and find crackly tacky. While I don’t think these are as bad, I’ll still stick to my cream colours and use a matte top-coat if I feel fancy.

  • i like cats. And rum. says:

    I got the purple Nails Inc one in Boots last week (as part of a 3 for 2 offer) and i’m really liking it – it’s easy to use even for someone as cackhanded as me, an the finish is fine (it did start chipping on the second day, tho’ to be fair i hadn’t bothered with base or top coat). I’m definitely wanting to get a silver one next tho’ i think i’ll look out for a cheaper version an see how that compares.

    I heard that the Fashionista lacquers would be sold sans magnet – you have to buy it separately, i think this is because they plan to include different designs or something? Does bump the price up slightly tho’. Specially if you’re vague about where you put things (like me) and you have to keep buying replacements for lost magnets :/

  • Alex Donald says:

    Off topic but the blonde one from the Saturdays is a ringer for Sienna Miller in my book. They could be each other doppelgangers.

  • MUFD says:

    Have the silver Nails Inc one. LOVE it. Really fun. Have some weird and wonderful magnets (courtesy of eBay) that do different shapes, e.g. starburst, sunburst etc. It’s a quick and fun way to do an accent nail, for e.g….

  • Elaine H says:

    I have these in the silver and purple. I prefer the purple one so I wreckon the silver one will be given away as a Xmas pressie. I can’t stand the crackle nail varnish and not mad on nail art but for some strange reason I love the magnetic ones. These are on for €14.50 but I had to pay €17.50 in store, why is that I wonder?

  • Cel says:

    magnetic eh?

    What does it attract?? Hopefully some decent fella’s ;)


  • stregalice says:

    In Italy two brands (beside Essence) have magnetic polishes so I reckon every brand will soon have some in their line in Ireland as well!

    Only downside so far I’ve only seen the stripe magnet version :( I’m not fond of the wave effect available for Nails Inc and I’d really like the starburst design but I’ve only saw it on eBay for now.

  • Carky says:

    I got the silver one and wear it over another nail inc polish in deep red. The effect is amazing-got loads of compliments! A coat of seche vite on top keeps it perfect for about 4-5 days. love love love!

  • MARTY says:

    I tried this in BT’s but it wouldnt work for me? The girl who was demonstrating was baffled. Needless to say i didnt purchase!

  • Brenda says:

    Maybe its a daft question but what did you type into ebay to search for different magnets please!! Bought the Nails inc on QVC the other night for 25quid for the 3 bottles and a top coat!!

  • Kitty in the City says:

    I just got stopped by a girl in BTs and she did the silver on my thumb nail. I LOVE it and am not usually that bothered about nail art. Was actually tempted, but I think I’ll hit the QVC website, thanks Brenda!

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