Colgate MaxWhite One Toothpaste review

By Lynnie | September 29 2011 | 22 Comments

colgate max white toothpaste

I’ve been using Colgate’s new MaxWhite One toothpaste for the last 10 days, and since the ad tagline runs “one week to whiter teeth” you might reasonably expect that my gnashers would be looking pretty darn snow white by now. Well, despite apparently having a unique formula with white accelerator micro-crystals which contain similar ingredients to those used by dentists and promising to safely remove stains, it has made no discernible difference to the colour of my smile.

My teeth look exactly the fecking same as they did last week.

On closer inspection of the toothpaste tube, I discovered that it recommends brushing three times rather than twice a day to achieve results. Oh, I thought. And then I noticed what Colgate reckon you can hope to achieve after a week of dutifully trotting to the bathroom to use this toothpaste three times daily.

Up to a whopping ONE shade lighter. I strongly feel that if I had a tea-free day, my teeth would nearly achieve that on their own. What kind of super vision would you need to be able to spot that teeth had been whitened by a single shade, like?

Today’s lesson: must learn to read labels before purchase.

Dentistry & Teeth, Reviews , , ,

22 Replies to "Colgate MaxWhite One Toothpaste review"

  • LauraLou says:

    ahhh thats disappointing

  • CherrySue says:

    Haha I LOVE this stuff! In fairness I wasn’t judging after a week & certainly not brushing 3 times a day – eh, who does that?

    Have been using it for the past 2 months and its the mildest of the whiteners I’ve found. Teeth are deffny whiter with it. Lads love it too – well it could be that or I told them girls can’t resist sparkly gnashers :)

  • my dentist warned me against using whitening pastes (esp the ones with gritty bits in it) as they actually end up scratching your enamel and wearing it off.

    He doesn’t do lazer whitening either, he would rather send you home with a specially prepared peroxide based “lotion” and a properly moulded yokeybob that you sleep with. you get better results that last longer apparently.

  • allie12 says:

    The best way to whiten your teeth naturally is combine baking soda and hydrogen peroxide (costs about €3 in a chemist) into a paste and use once a day! I had my teeth bleached 5 years ago with the dentist (the gel and specially fitted yokey that you wear over night) and every now and then use this combo and it is great!!

  • Sandra L says:

    I actually like that toothpaste. Not that I’ve noticed it made my teeth much whiter (maybe a tiny bit), though I’ve been using it for about 2 months maybe. Then again, I only use it twice a day. But I love how it tastes and how clean my teeth feel after washing them. I’ve used whitening toothpastes before and never really liked them, and I agree with CherrySue, it’s one of the mildest.

  • Fiona says:

    I’m rather disturbed by the graduated coloured dots on the packaging. Is that their guide for the colour improvement you’ll see? So if you have black gnashers, after brushing thrice daily with this, you’ll have pearly dark-greys?

  • Lisa says:

    Regardless of its whitening powers, I bet it’s like all other Colgate toothpastes and has “tartar control” gubbins in it that brings me out in an attractive lip rash. *sigh*

  • Jennifer says:

    Allie would love to hear more on your post as I was considering getting my teeth whiten with a Dentist next year but would try your suggestion first. How do you carry it out?

  • atkin says:

    Crest Whitestrips are your friend for whiter teeth.

  • Jane says:

    I wasn’t overly impressed with this, it’s more expensive than my normal toothpaste and the tube is smaller so it doesn’t last very long either, I didn’t notice much of a difference and I generally brush 3 times a day anyway.

    What I did notice though was it made me pay more attention to the whiteness of my teeth so I cut out soft drinks and cut way back on my tea consumption.

    My Mum loved it and is absolutely raving about it though, so it must depend on your teeth.

  • Wasn’t there an ‘expose’ done on teeth whitening toothpastes on TV a few years ago? Was it Watchdog or something? I think it was a UK show anyway.

    Anyway it showed that none of them work. None of them are any different to ordinary toothpaste, they have the exact same ingredients. The only difference is in the marketing.

    The programme said the only way to whiten teeth is through a treatment at your dentist/bleaching formula etc.

    So save yisser money altogether. Just buy a bog standard toothpaste and get yer gnashers bleached by the dentist from time to time.

  • SJP's Missing Mole says:

    Where can you get the Crest Whitestrips? Ebay is it? I vaguely remember us all having this conversation last year but I can’t remember now. I wanted to try them but never got around to it.

  • MissNoStars says:

    i get my crest strips off

    They delivered within about three days. i got a seven day set of the suprme ones and they are brilliant. they make your teeth sensitive but its worth it for the whiteness!

  • Trillian says:

    I don’t like using abrasive toothpastes as I’ve already worn down my enamel by brushing too hard.

    I was in my dentist the other day and the waiting room was plastered with “Special Offer on Laser Whitening” posters. So when my dentist said “oh you were thinking of getting your teeth whitened, weren’t you?” I braced myself for the sales pitch… and it turned out she suggested Polar White, a paint on yoke that you use twice a day for a week. You get it from the chemist and it was €20. For all the world it looks like Touche Eclat in silver. I’ve only used it for 2 days but it’s made a difference.

    I have to say fair play to my dentist – she got nothing out of it!

  • PinkPanther says:

    I asked my dentist about laser whitening and she said she could only go one shade lighter to avoid damage.There was no way I was paying 400 squids for one measly shade!

  • Breige says:

    Use 3 times a day sounds like that ‘Shampoo your hair. Rinse and repeat’. Use up more product quicker

  • I bought the oral b whitening toothpaste last week and it’s like brushing your teeth with minty sand but it really does make a difference even my brother commented on how good it was !!! I found the colgate crap to !!!

  • Lily Love says:

    I love this!! I don’t use it three times a day and I’ve used it for about 2 weeks and it’s made a huge difference!

    I’ve had compliments and turned a few people onto it. It’s not cheap but it’s definitely worth it to me.

  • Mary says:

    Peroxide whitens, gritty stuff scratches. No Colgate contains good ole bleach to actually whiten one’s gnarly gnashers. Probably because you do not want to be swallowing that stuff by the tube.

    I actually read “one week to wither teeth” at first. And went, “Oh, that does not sound very nice at all”.

  • misscosm says:

    Trillian mentioned a ‘touche éclat’ type of thing…this is what I’d want, a form of Tippex, applied regularly like lippy, with no bleaching action (I’m sure me teef would crumble to nothing)
    Essentially, a cosmetic white paint please, invention-people.

    Does anyone recall those wee tubes of deep crimson toothpaste which suddenly vanished around 1993? That stuff made your gums and tongue pinker, and yellowing gnashers looked smashing suddenly. I’d love to get hold of some again.

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