Colgate MaxWhite One Toothpaste review

By Lynnie | September 29 2011 | 22 Comments

colgate max white toothpaste

I’ve been using Colgate’s new MaxWhite One toothpaste for the last 10 days, and since the ad tagline runs “one week to whiter teeth” you might reasonably expect that my gnashers would be looking pretty darn snow white by now. Well, despite apparently having a unique formula with white accelerator micro-crystals which contain similar ingredients to those used by dentists and promising to safely remove stains, it has made no discernible difference to the colour of my smile.

My teeth look exactly the fecking same as they did last week.

On closer inspection of the toothpaste tube, I discovered that it recommends brushing three times rather than twice a day to achieve results. Oh, I thought. And then I noticed what Colgate reckon you can hope to achieve after a week of dutifully trotting to the bathroom to use this toothpaste three times daily.

Up to a whopping ONE shade lighter. I strongly feel that if I had a tea-free day, my teeth would nearly achieve that on their own. What kind of super vision would you need to be able to spot that teeth had been whitened by a single shade, like?

Today’s lesson: must learn to read labels before purchase.

Dentistry & Teeth, Reviews , , ,

22 Replies to "Colgate MaxWhite One Toothpaste review"

  • LauraLou says:

    ahhh thats disappointing

  • CherrySue says:

    Haha I LOVE this stuff! In fairness I wasn’t judging after a week & certainly not brushing 3 times a day – eh, who does that?

    Have been using it for the past 2 months and its the mildest of the whiteners I’ve found. Teeth are deffny whiter with it. Lads love it too – well it could be that or I told them girls can’t resist sparkly gnashers :)

  • my dentist warned me against using whitening pastes (esp the ones with gritty bits in it) as they actually end up scratching your enamel and wearing it off.

    He doesn’t do lazer whitening either, he would rather send you home with a specially prepared peroxide based “lotion” and a properly moulded yokeybob that you sleep with. you get better results that last longer apparently.

  • allie12 says:

    The best way to whiten your teeth naturally is combine baking soda and hydrogen peroxide (costs about €3 in a chemist) into a paste and use once a day! I had my teeth bleached 5 years ago with the dentist (the gel and specially fitted yokey that you wear over night) and every now and then use this combo and it is great!!

  • Sandra L says:

    I actually like that toothpaste. Not that I’ve noticed it made my teeth much whiter (maybe a tiny bit), though I’ve been using it for about 2 months maybe. Then again, I only use it twice a day. But I love how it tastes and how clean my teeth feel after washing them. I’ve used whitening toothpastes before and never really liked them, and I agree with CherrySue, it’s one of the mildest.

  • Fiona says:

    I’m rather disturbed by the graduated coloured dots on the packaging. Is that their guide for the colour improvement you’ll see? So if you have black gnashers, after brushing thrice daily with this, you’ll have pearly dark-greys?

  • Lisa says:

    Regardless of its whitening powers, I bet it’s like all other Colgate toothpastes and has “tartar control” gubbins in it that brings me out in an attractive lip rash. *sigh*

  • Jennifer says:

    Allie would love to hear more on your post as I was considering getting my teeth whiten with a Dentist next year but would try your suggestion first. How do you carry it out?

  • atkin says:

    Crest Whitestrips are your friend for whiter teeth.

  • Jane says:

    I wasn’t overly impressed with this, it’s more expensive than my normal toothpaste and the tube is smaller so it doesn’t last very long either, I didn’t notice much of a difference and I generally brush 3 times a day anyway.

    What I did notice though was it made me pay more attention to the whiteness of my teeth so I cut out soft drinks and cut way back on my tea consumption.

    My Mum loved it and is absolutely raving about it though, so it must depend on your teeth.

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