Benefit They’re Real Mascara Review, Pix

By | July 4 2011 | 21 Comments

benefit they're real

Mark August in your diaries, girls, because that’s when They’re Real, €24,50, Benefit’s newest mascara hits town.

Yep. I know we’ve just gotten over the Cha Cha Tint excitement. Sorry!

Benefit’s not a brand you’d traditionally say is particularly up there when it comes to mascara and there’s only the one (plus its waterproof variant) in their product arsenal. That’s the very voluminous Badgal which I’ve found really polarises people.  Some absolutely adore it, and it’s their holy grail. But while I love volume – which is what it does – I don’t love the big bog brush-style wand so we don’t get along.

This though, now this is a different prospect.

they're real

Benefit haven’t re-invented their own kooky wheel with They’re Real; it’s not Badgal Mark #2. This is a lengthening, separating and most importantly, curling mascara. There is a volumising claim too but honestly, this isn’t a stellar lash fattener, and it’d do better to shout louder about the other things it does really well. It’s got a neat brush head which does a magic trick I’ll explain in a bit, cool packaging which sets it apart from yer standard mascara wand, and of course it’s got a cute backstory too.


What’s this They’re Real malarkey all about? Quite simply, people will wonder if they’re real. Where you got your boobs done is another matter altogether! Ba doom tssch!

Seriously, this gal’s boobs were very definitely all hers. Very impressive they were too – but the corset was used to illustrate that They’re Real can do for your lashes what excellent lingerie can do for your figure. Smart move, Benefit.

benefit wand

So, does it work? It does. That’s down to a combination of special gunk and  a patented brush which work in tandem. The top of the brush is like a pared down version of Givenchy’s Phenomen’eyes but it’s far less scary and much easier to use. So, here’s what you do: lay on a couple of coats (I found no more than three worked the best in order to not end up with spiders legs of clump-tasticness) in a normal wiggle-from-root-to-tip manner and then flip the brush upright so the tip of the wand with the slightly splayed out bristles is flush with the root of your lashes.

Now, gently push them upwards and outwards from the roots using the tip only, and watch how they lift and separate – and most importantly, stay like that. This is vital actually and if you don’t do this as a finishing step, you won’t get the full effect and benefit from this product. The formula was apparently designed to dry quickly and hold that curl so once you press lashes up using the splayed tip, you’re good to go, and no lash curler needed.

Anything bad? Price’ll put off some, it’s a bit tricky to layer past two-to-three coats, probably because it’s designed to dry quite quickly, so you need to work fast. That means you might make a bollocks of your first few forays (I did), but persistence is worth it. It’s a bit of a bugger to get back off as well – cleansing wipes fans will grumble. Even my beloved cleansing oil takes a good few seconds rubbing to start to lift it.

All in all though, if you’re after a mascara that will give you a jet black finish, some nice added length, decent separation and a curl promise that actually delivers, then They’re Real is it. I like. I like a lot.

Psst: If you don’t want to wait until August, you can buy from Benefit’s US website* now for $22 (about €15). You’ll pay extra for shipping but if you keep your order under €22, there’ll be no worries about getting nabbed for customs.

*Indicates an affiliate. This means that every time you click through the link above and choose to buy something we will get a tiny percentage of that sale.

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21 Replies to "Benefit They’re Real Mascara Review, Pix"

  • Louise says:

    ha ha! This reminds me of years ago in my single days a guy said to me “Me and my friend were just argueiing about your eye lashes, he thinks they are fake and i think they are real”. I was delighted with myself and said “Oh no they are real”. He then said he didnt believe me and told me to close my eyes. I did and he gave me the biggest kiss on my lips! Apparently it was the oldest trick in the book but I had never heard of it! Fell for it hook line and sinker!

  • Aisling says:

    Yes this was really nice on! It didn’t look like falsies or anything it just looked really defined and really black

  • SJP's Missing Mole says:

    Blatantly using tits to sell mascara…….er…..ok…..?!

    Am I the only one SICK of tits in advertising for completely random things??


  • CherrySue says:

    Louise that made me giggle – tell me you dated him?

    Kirstie, am really loving your pic the product looks fab & have read much Grá from our stateside Sistas.

    Come payday I’ll be clicking on your affiliate link ;)

  • polkadot says:

    Agh, I’ve just bought Lancome Hypnose Drama and I couldn’t believe I was handing that much money over for a mascara! Though I’ve noticed that you’re doing well to get even the pharmacy brands for less than €8 these days.

    Have found that lengthening mascaras suit me far more than thickening ones because I have black eyelashes anyway. This looks really nice but I think the packaging is a little disappointing for benefit. One for the day I win the lottery, I think!

  • Louise says:

    ha No I didn’t im afraid CherrySue! I think I kissed his friend in the end. ha ha!

  • warpaint says:

    oh love your look kirstie what eye shadow/lippy u wearing ????

  • MissNoStars says:

    wow it looks great on you! I’d definately give this a true I love givenchy phenomeneyes to bits but I find I have to put it on over something

  • Kirstie says:

    Warpaint – lips are nars carthage and eyes are make up store muffin all over, a really pale matte beige from inglot above the crease and maybelline gel liner in eggplant I got in NY, and that’s pretty much it!

  • Fiona says:

    *cough*, Kirstie, which foundation is it you’re wearing? Looks gorgeous.
    Apols for the aside!

  • Kirstie says:

    YSL Perfect Touch – Love it So

  • warpaint says:

    stunning XD i always love u makeup kirstie i have a similar complexion ” dark hair ,pale skin ” BUT BY GOD the hassle i have with foundtion I know u say u are a nw15 ? even that is to dark on me or to pink or yellow
    CAN u recommend anything ? a makeup artist said i should just use concealer ??

  • warpaint says:

    oh ! and i dye my hair dark ..i am natural blonde probs by i am paler ? i dunno >.< AND i have bloody red cheeks too any help there also?

  • Fiona says:

    Thanks missus. Looks like it glides on perfectly and we’ve got similar skin types.
    Photogenic Lumessence and I have had a major falling out in the last couple of weeks. It’s slipping all over the place, adhering, and lodging in pores to horrible effect.

  • Sandy says:

    I have that YSL foundation to swap on the swap siopa at the moment if anyone is interested?

  • missjuicy says:

    Got my hands on this last week ! Was doing a shoo for a magazine spread and it was among all the bits and bobs at the make up table, have to say i really love it, great for a boost when your eyes look all tired and sad !

  • Kirstie says:

    Warpaint – if you’re in Dublin, check out Make Up Store at Arnotts and Make Up For Ever on Clarendon st, both have very pale shades.

    otherwise this might help:

  • Fuss Pot says:

    Warpaint- I’m a very pale redhead, nw15 is too dark for me and I use Laura Mercier Silk Créme in soft ivory, although it’s quite matte, so since the good weather started I’ve been using their oil free tinted moisturiser in porcelain.

  • Andrea says:

    Oh wow!! Is it even better than amazing Eyes to Kill?? I mean, the 1st one in the black tube… That one is serious stuff!! As is (2nd for me) Dior Extase… :)

  • mrsmonkeyfeatures says:

    Wow, your lashes look great Kirstie. Love the packaging too – but €24,50 is a bit saucy for a mascara that you can only use for a few months. Might order directly from their US site

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