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Avon Anew Genics Moisturiser Review: Surprisingly good – Still Unsurprisingly Overpriced

By Aisling | October 17 2011 | 8 Comments

My biggest bugbear with Avon is their prices.  They are way too high for a catalogue brand.

So I’ve not been having much truck with them, and although the other girls liked bits and pieces of their new makeup collections, I was all a bit La Belle Dame Sans Merci about it and didn’t really give it a go.

However I have to eat my words a bit with this new moisuriser because it’s really bloody good.  Excellent in fact.  I’m loving it for hydration, silky feeling on the skin, smooth texture and all round wonderfulness. Use it at night, use it in the morning – your DNA will be “reactivated,” ahem, into life and there’s a whole range of complimentary products in the line like serums should you wish to splash out on the whole suite.

But it’s very expensive people.  And for something that’s sold through a catalogue, this moisturiser costs almost one euro per ml which is a shocking price.  All the packaging tricks to make it look expensive and worth the spend are here in abundance – the copy of the heavy glass Lancome Genifique packaging, the dark sophisticated colourway and the false bottom on the tiny pot of cream to make it seem bigger.  So yes, I like it.  But I like it for about a third of the price that it is selling for.

So a great moisturiser? Yes.  Worth the money?  No.

€26, available online or from Avon reps nationwide

Anti-ageing, On a Budget, Reviews, Skin , ,

8 Replies to "Avon Anew Genics Moisturiser Review: Surprisingly good – Still Unsurprisingly Overpriced"

  • Have to agree with you Aisling, it is overpriced, that particular range, Anew, is really overpriced and I always skip through those pages without even looking at them!!! I have gotten a sample of this, a sachet that will only last one day and one night use, I am looking forward to using it now after your review. One thing I will say with Avon, they always have some sort of special offer on, either the price reduced or the offer of a freebie with purchase.

  • I just don’t get the Avon thing, I’ve never tried anything from that brand that actually works, and, as you’ve stated above, they’re not cheap!

  • I’ve heard good things about it but agree that it does seem highly priced for a catalogue brand.

    Not sure if it was re tweeted into anyone else’s timeline but I saw someone comment on how they thought they heard an ad for a moisturiser call ‘eugenics’ but when they went to investigate it was actually this New Genics one by Avon.

  • I can’t quite believe anyone at Avon HQ didn’t say the name aloud before approving it.

    ‘An Eugenics’

  • I hate buying off Avon I always feel disappointed when I get the stuff. I think I just like to have a feel of the products before buying !! X

  • Yes overpriced. “Eugenics”, ha ha.
    Bought a serum from Avon rep in work yonks ago and it came in a huge plastic bullet sized capsule. It lasted just under a fortnight and out of curiosity I prised the bullet open and inside was a tiny vial of the serum. I never bought anything from Avon again after that, so disgusted was I at that trick.

  • I was mad to get the supershock eyeliner so bought a few more bits as well. I bought some shower oils which were okay, just okay. I also bought the contour powder set, and feck sake it was shine city. And to cap it off the eye liner was out of stock. Never again.

  • @ Fuffyhead and KittyKat: as my mate and I said simultaneously (online) after seeing the tv ad for the first time – with a name like that they should have got Ricardo Montalban to do the voiceover.


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