Beyonce’s debut scent for Coty, Heat, launches in Ireland on August 1st, and while it’s not lighting my fire as a fragrance – but that’s mostly only because I’m just not a fan of woody, musky accords, and there’re a lot of those in there, as well as lots of sweet fruit and floral notes like magnolia, neroli, red vanilla orchid and blush peach – I’ve got props for the packaging, which is a antique-inspired carved-looking flacon that’s a lot prettier in real life than in pictures.
And what I also like is this: in a classic case of life imitating art, you can literally put a ring on it with this launch because there’s a solid perfume jewel available for a select few who’ll be lucky to bag one. A gold-coloured metal ring is topped with a big moulded plastic ruby gem for a take on the classic over-sized cocktail ring. Slide it to one side, and you’ve got a .75g fragrance balm beneath for top-ups on the go.
Sure, we’ve seen these before from brands like Marc Jacobs and Michael Kors but what Beyonce’s Heat ring has going for it is that it’s super-duper exlcusive – in fact, it’s only going to be available in Ireland as a FREE gift with purchase at a special launch night at Arnotts on July 29th, and again for a limited period at Christmas.
Oh, and it comes in a cute black patent pouch with ‘B’ shaped charm. Check after the cut for a look at how the ring looks on my paws, and for some more details on that all-important launch night.
The launch of Heat is exclusive to Arnotts and takes place from 5pm on the 29th, the scent will then hit stores nationwide from August 1st. Spin FM will be broadcasting live from from the store on the night and there’ll l be entertainment and spot prizes for customers too.