Crusty mickeys were the topic of chat on Beaut.ie yesterday and Some of you might have noticed us Tweeting too. “Yurgh, reading press release from Dove. Irish men don’t shower every day, 48pc think 2 days is fine. Euw,” was one of our horrified 140-characters-or-less missives.
Euuww is right! But there’s more to come - another 12% of guys would be ok going without a shower for up to three or four days. Now, I’m not that great at maths but by my reckonin’, that’s 60% of Irish men with an apparently casual attitude to the benefits of a bit of soap and water of a morning. My olfactory glands shut down in protest STAT.
So why on earth are Dove terrifying us with this truly stinky news? Oh, it’s all to support the launch of their first men-specific range, Men+Care, which has been getting DAILY USE in my house. How is it, I queried of that most eloquent of beauty reviewers. “Yeah. Fine,” he said, then went back to murdering aliens and/or elves.
There you are now. Fine praise indeed.
I guess the message we should be taking from this is that if you happen to live with one of the nearly-two-thirds of Irish men who (allegedly) don’t have a daily dash under the shower-head, then a bit of Dove thrun into the shopping trolley next time you’re in Tesco’ll sort them out.