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Breaking Beaut.ie News: Liz Earle Teams up with Avon!

By Beaut.ie | March 25 2010 | 20 Comments

She’s just announced the birth of her 5th child (I think!) on Facebook and now Liz Earle has an even bigger piece of news to share: the company has just now announced that it’s to partner with Avon in a move that’ll help them with the international expansion of the brand, thanks to Avon’s huge global network.

We’re reassured that “the company will continue to operate as a standalone brand, under the leadership of co-founders, Liz Earle and Kim Buckland,” but what do you think of the news? Is it good news for one of the beauty biz’s most respected indie brands, or will it lead to a loss of autonomy and quality down the line?

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