Breaking Beaut.ie News: Liz Earle Teams up with Avon!

By Beaut.ie | March 25 2010 | 20 Comments

She’s just announced the birth of her 5th child (I think!) on Facebook and now Liz Earle has an even bigger piece of news to share: the company has just now announced that it’s to partner with Avon in a move that’ll help them with the international expansion of the brand, thanks to Avon’s huge global network.

We’re reassured that “the company will continue to operate as a standalone brand, under the leadership of co-founders, Liz Earle and Kim Buckland,” but what do you think of the news? Is it good news for one of the beauty biz’s most respected indie brands, or will it lead to a loss of autonomy and quality down the line?

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20 Replies to "Breaking Beaut.ie News: Liz Earle Teams up with Avon!"

  • Aisling Aphrodite says:

    well, you just know what I am going to say…

  • cj says:

    I don’t know, it makes me uneasy. Do those two ideas-stand alone brand, and “global network”-really represent the same ideals? No, I do not think so. Why the sudden urge, Liz, for world domination?

  • Renee says:

    Thought her products/brand/ethos was great as is. Not sure…

  • MsSittingatherdeskandpretendingtowork says:

    Aphro – what were you going to say?!

    I’m going to be a complete crustie and harp on about overpopulation. 5th child – jeepers.

    Liz Earle is the first range that works with my skin. Maybe with Avon’s buying power they can reduce their prices that they’ve just increased? The fellas from Ben and Jerrys ice cream seem to regret their decision for selling to Unilever as they have a reduced say in the day-to-day workings of their brand. But then Avon is doing good with Reese Witherspoon highlighting domestic violence.

  • Aisling Aphrodite says:

    Just that I think Avon is a crap brand that sells overpriced rubbish and I wouldn’t want to be linked to it if I had worked so hard to establish my brand as one that’s special and ethical
    That is all

  • Deirdre says:

    Ive never bought anything from Avon, but use Liz Earle’s Skin Tonic all the time (Im the only person on the planet who finds the cleanser ‘meh’!!)My first reaction to the post was Yey!! I wont have to pay p&p, or buy in bulk anymore….but Liz will probably not use Avon for distribution only – will be interesting to what develops…

  • MsSittingatherdeskandpretendingtowork says:

    True for you Aphrodite, I haven’t bought a Ben & Jerrys since they were taken over.

  • English Mum says:

    I nearly had bloody heart failure when some lady put an Avon catalogue through the door and some of their skin creams are fifty quid. FIFTY QUID?!!!! and this from a company that makes perfume bottles in the shape of Barbie? Everybody’s selling out it seems – soon every company will be owned by some Russian squillionnaire.

  • mojokiss says:

    It’d be great if they just sold the same products, even at the same fairly high prices. I think the postage charges are a bit steep if you’re only buying one product (and they could do away with all that packaging that they wrap around their ‘ethical’ brand)

  • Glamazon says:

    God no…would put me right off. Sorry LE but don’t do it!!

  • Belladonna says:

    Hmmm, I saw this on facebook and read some of the comments. They mention that they’ve no plans to distribute through Avon catalogs yet, which got me thinking…

    If it’s not a partnership for distribution, then is there a possibility Liz Earle branded products will be made by Avon? If so (and I fully accept that there’s no mention of this being the case anywhere) I would seriously have to rethink buying from Liz Earle.

  • Glitterfairy says:

    Im disgusted by this i love Liz Earle. I swear by the Cleanse and Polish and superskin moisturiser.I Love using it to wash off my makeup and it smells gorge and skin feels fab afterwards. I love the fact its unique and bought online. Avon is pure crap havent bought anything in ages as whenever i purchased anything it either caused a rash or i broke out in spots.

  • Anneml says:

    Deirdre I too find the cleanser a bit meh.

    Would agree with Aphrodite here, Avon is not exactly cheap, the quality is fairly awful and it seems like a bit of a sell out (much though I hate that expression).

  • Kirstie says:

    well, she is a business woman first and foremost! It’s not surprising considering how the brand has been grown and developed and expanded especially in recent years.

    If they’re not going the catalogue route it doesn’t mean anything really. Perhaps they’re using avon’s logistics for distribution, and not their printed materials? There’s more than one way to skin a cat and send it to locations the world over, eh?

  • Di says:

    I too find the cleanser meh! But then I’m not really sure how to judge cleansers….hmmm

  • Donna says:

    Many have been complaining about Cleanse and Polish for awhile now.
    They removed the almond milk because of allergies, yeah but for years never even put a hint on the pump about these. Then changed almond milk to coco butter cheap ingredient. People said C&P not cleansing as well as it used to also getting breakouts.

    In the blog is says in partnership. But if you google on the UK business news Avon have bought Liz Earle for 7 million sterling. Partnership and bought are two different things.

    I will say Avon will move production to the US for a start.

    Actually surprised Estee Lauder did not buy LE up.

    People buy the Liz Earle hype, smiling sweetly in soft focus on QVC.
    In real life she is a hard nosed business woman, someone flashed the cash and she jumped at it.

    Wondering how the Beauty Bible women will take it? They have been friends with old Liz for years and hype her products every chance they get.

  • Jame says:

    Donna, I did use the cleanser for a long time and then I noticed it wasn’t having the same impact, and I WAS getting break-outs. Now I know why!

  • MsSittingatherdeskandpretendingtowork says:

    I’m moving from Liz Earle since this anouncment. I’m not the only one. Have a look at some of the harsh comment left on the Liz Earle website: http://blog.lizearle.com/lizearle/2010/03/a-new-partnership.html?_s_icmp=home_TXT1

  • Aisling Aphrodite says:

    Ms Sitting – this is my favourite comment:

    “I am proud to be an Avon representative but cannot use their skin care as it brings me out in a rash.”

  • MsSittingatherdeskandpretendingtowork says:

    If you could see me, you would see me hitting my head of my desk!

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