Breaking Beaut.ie News: Liz Earle Teams up with Avon!

By Beaut.ie | March 25 2010 | 20 Comments

She’s just announced the birth of her 5th child (I think!) on Facebook and now Liz Earle has an even bigger piece of news to share: the company has just now announced that it’s to partner with Avon in a move that’ll help them with the international expansion of the brand, thanks to Avon’s huge global network.

We’re reassured that “the company will continue to operate as a standalone brand, under the leadership of co-founders, Liz Earle and Kim Buckland,” but what do you think of the news? Is it good news for one of the beauty biz’s most respected indie brands, or will it lead to a loss of autonomy and quality down the line?

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20 Replies to "Breaking Beaut.ie News: Liz Earle Teams up with Avon!"

  • Aisling Aphrodite says:

    well, you just know what I am going to say…

  • cj says:

    I don’t know, it makes me uneasy. Do those two ideas-stand alone brand, and “global network”-really represent the same ideals? No, I do not think so. Why the sudden urge, Liz, for world domination?

  • Renee says:

    Thought her products/brand/ethos was great as is. Not sure…

  • MsSittingatherdeskandpretendingtowork says:

    Aphro – what were you going to say?!

    I’m going to be a complete crustie and harp on about overpopulation. 5th child – jeepers.

    Liz Earle is the first range that works with my skin. Maybe with Avon’s buying power they can reduce their prices that they’ve just increased? The fellas from Ben and Jerrys ice cream seem to regret their decision for selling to Unilever as they have a reduced say in the day-to-day workings of their brand. But then Avon is doing good with Reese Witherspoon highlighting domestic violence.

  • Aisling Aphrodite says:

    Just that I think Avon is a crap brand that sells overpriced rubbish and I wouldn’t want to be linked to it if I had worked so hard to establish my brand as one that’s special and ethical
    That is all

  • Deirdre says:

    Ive never bought anything from Avon, but use Liz Earle’s Skin Tonic all the time (Im the only person on the planet who finds the cleanser ‘meh’!!)My first reaction to the post was Yey!! I wont have to pay p&p, or buy in bulk anymore….but Liz will probably not use Avon for distribution only – will be interesting to what develops…

  • MsSittingatherdeskandpretendingtowork says:

    True for you Aphrodite, I haven’t bought a Ben & Jerrys since they were taken over.

  • English Mum says:

    I nearly had bloody heart failure when some lady put an Avon catalogue through the door and some of their skin creams are fifty quid. FIFTY QUID?!!!! and this from a company that makes perfume bottles in the shape of Barbie? Everybody’s selling out it seems – soon every company will be owned by some Russian squillionnaire.

  • mojokiss says:

    It’d be great if they just sold the same products, even at the same fairly high prices. I think the postage charges are a bit steep if you’re only buying one product (and they could do away with all that packaging that they wrap around their ‘ethical’ brand)

  • Glamazon says:

    God no…would put me right off. Sorry LE but don’t do it!!

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