Sure for Men Crystal Ice – if only it had been around in the 70s!

By Aisling | July 23 2009 | 9 Comments

Fresh from re-watching the Starsky and Hutch movie I couldn’t help but crack up laughing at the adventures of a similar seventies cop in the Sure commercials.

A bit like Ben Stillers Starsky, he’s looking his best to be hip and groovy in his fitted jumpers, tight flares and body con fashions. But he just ends up making a total tit out of himself because he’s covered in “tell tale” white marks. (I’ve put up this version as it’s so Scorchio). If only he had used this revolutionary formulation with its “Clearex” technology.

But as I was hunting around on YouTube for the video I came across this Bear Grylls promo for Sure. I’d never seen it before – and all I can say is:

What a man, what a man, what a mighty fine man. Have a look!

Celebrity Watch, For Men , ,

9 Replies to "Sure for Men Crystal Ice – if only it had been around in the 70s!"

  • Olaola says:

    Oh yum! (the man in the second, not first advert, of course)

  • mindymarillo says:

    I love bear grylls i know he is already taken but frankly i don’t see why he couldnt accomodate a second wife, i mean i’d be most willing to jump into iced waters etc with him so i would!

  • lemon verbena says:

    I’d say he could pretty much accomodate anything! Scaling Everest, SAS, surviving harsh terrains… sure a second wife would be no bother to him!

  • Kirstie says:

    I jesus
    I just …
    I don’t have enough words to describe what a carried eejit ‘bear’ is – and I make sure I watch every week just to really work myself up into an outrage about him:

    swimming through freezing lakes he could easily walk around
    skinning sheep and getting into them, in fact channeling the empire strikes back in every single episode
    eating things he doesn’t need to eat such as squirrels, hearts etc, when he could ask the cameraman for a kitkat etc
    pretending that the west of ireland is a hostile environment
    being a total tit
    calling his kids huckleberry etc etc

  • lemon verbena says:

    haha! Did you see the episode where he dried himself with snow after coming out of a freezing lake?

  • roxette says:

    I friggin hate the first ad. Its toooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo annoying!

  • Kirstie says:

    lemon verbena – oh indeed I did. there’s just one word for him and it is WALLY

  • mindymarillo says:

    Did you see the one where he flew up with a flying backpack thing up to the top of everest? it was amazing!!!

  • Catherine says:

    Bloody overachievers

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