Oh, I do love me a clever product name, and though I do sometimes wince at the gung-ho, relentless puns rolled out by Bliss and Soap and Glory (c'mon, they can be a tad forced at times), I do still appreciate the effort.
Recently I headed to BT2s press day and got a little preview of Illamasqua's forthcoming autumn /winter collection. Very impressive stuff (watch out for a stellar silver gloss which is THICK and REALLY SILVER and VERY VERY METALLIC) - there's a really, really, REALLY bright pink in my favourite slag-tastic shade, and it's simply called 'Bright'. Good, descriptive, but they can do better, I felt. Oh - they have: eyeshadows in the range include Trollop (a peach) and Gimp (what else? Black), while blushers are treated to monikers like Brazen, Laid and Libido.
OK, no prizes for guessing that perhaps they may have been a smidgen inspired by NARS' famous Orgasm, but they're certainly not the only brand at the clever name game. For every high-minded Armani with their dry numbering system, there's another with a sassy streak.
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What's your fave product name, and why?
