Boots Break New Ground with No7 Protect & Perfect Intense Beauty Serum

By Beaut.ie | April 29 2009 | 41 Comments

no7 protect perfect intense beauty serum

Of course, we all remember the Professor Regan-sparked Protect & Perfect brouhaha of a couple of years ago, when BBC’s Horizon programme broke the news that this was an anti-ager that worked. The product promptly sold out for weeks on end, and the original serum was then joined by a suite of products including day, night, eye creams plus a line of skincare for men.

Even before the TV show aired, Boots’ scientists knew it was a performer, but what they were also aware of at the time was that there was another cream in the No7 stable, Refine & Rewind, which was probably the better product.

The company have been busily proving their sneaking suspicions about Refine & Rewind over the past 18 or so months. At a launch in London yesterday, Stewart Long, Boots skincare scientific advisor, revealed that the product has now been re-branded as Protect & Perfect Intense Beauty Serum, and will go on sale from tomorrow at €26 for 30ml.

Big deal, you might be saying. And at one point I was thinking to myself, “why did I bother to go to London for that, eh?” But the re-name’s actually not the big news here. The real story is the results of a clinical study Boots conducted with the University of Manchester to test the efficacy of the product.

The company say they’ve conducted the worlds first independent double-blind randomised controlled trial of a beauty product on 60 women, aged 45-80. The trial lasted 12 months and all test subjects displayed significant signs of ageing, including wrinkles, UV damage and poor skin texture at the start.  By the time the trial ended, 70% of them showed ‘a marked improvement in the appearance of photo-aged skin skin’. The double-blind, randomised method ensured that some test subjects got an active product, some a placebo, but no one knew until the results were collated, so no influencing could happen.

The thorough and comprehensive trial is impressive enough, but the other bit of big news about this launch is that Boots have broken even more skin-care ground with the fact that the brains at respected British Journal of Dermatology were so convinced by the science that they published the study yesterday. That’s a very big deal for a product that’s not a proven medical-grade time-reverser like Retinol, not to mention a big step forward for the company. According to Stewart Long, this is a first for an anti-ageing over-the-counter beauty product from any brand, too.

So, what does this mean for consumers? Basically, it means that Boots have proven without a doubt – and the British Journal of Dermatology agree – that Protect & Perfect Intense Beauty Serum works. Using a combination of the original Protect & Perfect’s  white lupin and retinol palmitate ingredients, they’ve added extract of alfalfa plus peptides and antioxidants to ramp up the formula.

The original serum should be used by those with fine lines and wrinkles, while Intense is intended for use by women who are 30-plus or those who are showing deeper lines and wrinkles. They should use the serum once or twice a day before moisturiser. It’s silky to the touch, non-sticky and absorbs quickly. Boots say you’ll see an immediate difference (but this could be to do with lovely line-blurring dimethicone in the mix) and over time, you will see an improvement in the depth of wrinkles and a positive change in the firmness of your skin.

I snuck a bottle home with me on the plane last night, and intend to give it a decent trial. What do you think, though? Convinced? Will you be picking up a vial of this new magic potion?

If so, you might want to be quick – I have a sneaking suspicion that Boots may have another case of Protect & Perfect mania on their hands.

Anti-ageing, Skin , , , ,
 

41 Replies to "Boots Break New Ground with No7 Protect & Perfect Intense Beauty Serum"

  • Millie says:

    Just heard abt this on todayfm, sounds ground breaking good news :D
    morning btw

  • stylefreak says:

    this is v impressive :)

  • candi says:

    its a shame this is non-comedogenic. [well the original wasn't]. Breaks me out something terrible.

  • Twinkletoes says:

    Wow, fair play to Boots! I will be trying…

  • Niamh says:

    I’m the same as Candi (and a couple of the other girls mentioned it yesterday too); the original serum makes me break out. I probably have no need to use the Intensive serum anyway, but would be wary about trying it in case it ruined my skin again. Very impressive though, well done Boots!

  • Hannah says:

    Very interesting indeed. I thought I heard a radio interview with one of these guys a while a go and from what I recall he was saying that it doesn’t actually repair the wrinkles but kind of plumps them out and if you stopped using it they would re-appear…is that the same product I wonder? Has anyone else heard that? Is that true of any anti-wrinkle cream?

  • Kirstie says:

    Hannah – you wouldn’t have heard any interview with regard to this product as it was kept top secret until yesterday.

    But yeah, all a cream has to have is an SPF to claim anti-ageing benefits as far as I am aware. This and the original are serums though, not moisturisers, and this one in particular is meant to be able to reverse the signs of ageing, not just add hydration and plumpness, which is what a lot of moisturisers do.

  • dellie says:

    a guy from no7 was on today fm talking about this this morning. Sounds brill alright but i’d be worry my sensitive skin wouldn’t react well to it!

  • Jenni says:

    I tried the original serum when it came out first and probably bought it about 4/5 times, but then kinda forgot about it! I have combination skin though, oily around the t-zone, so I wonder would this be a ‘no-go’ for me? Any ideas Kirstie?

  • Kirstie says:

    Jenni – if you’ve deeper lines and wrinkles this is the one to use. The original is for younger users. If t-zone is a concern you could just use it on areas you are worried about like crows feet and forhead, avoiding nose and chin.

  • Jenni says:

    Thanks Kirstie! Will be down to Dundrum tomorrow to pick some up :-)

  • Townygirl says:

    i heard the todayfm interview this morning as well. sounds excellent. i agree though, t’will be a battle in boots for a while to get it i’d say.

    i wonder should you use it before you have wrinkles? i have a few wee lines starting – what do you guys think?

    i’m going through luton airport over the weekend, hopefully they’ll have some there.

  • Kirstie says:

    Towny – the original is for you so. This is how Boots have broken it down, I did explain above but might not have been too clear:

    fine lines and wrinkles – use PROTECT AND PERFECT BEAUTY SERUM
    deep lines and wrinkles – use PROTECT AND PERFECT INTENSE BEAUTY SERUM

  • Hannah says:

    Thanks Kirstie. It was a couple of years ago I think…maybe it was someone about the original product or something similar…was sure it was a guy talking about a boots product. Maybe I should worry more about my dementia than my wrinkles! :)

  • Kirstie says:

    Hannah – yeah it was probably about the original product alright, it came out a couple of years ago now.

    and no doubt we’ll be hearing a lot more about this one too!

  • Penny says:

    Sounds like good stuff alright. I might give the original stuff a try, no need for this one yet, but glad to know its out there for me when I need it.

  • Snowfinch says:

    I am so going to pick up this range for my Mum. Happy enough with my current skincare routine at the moment so don’t know where I could fit the serum in, but in the meantime I am def getting it for Mum!

  • DeeDee says:

    should you use all over the face and forego eyecream?

  • Kirstie says:

    DeeDee – it’s a serum, so you use it before all your other products.

  • Mary Bakes says:

    I bought the old one and liked the texture but didn’t really see any change. I prefer the Olay regenerist serum (think that’s the name)

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