Remember when we were all brought face-to-face with our blackheads via the modern power of Biore Pore Strips? Well, just in case you thought they were only available at a cut-price from Lidl these days, let me disabuse you. 2009 has brought social-newtorkin’ ‘n online campaignin’ powers to the brand courtesy of their Dirty Little Secret campaign on Twitter. Biore is back, baby, and is, um … exactly the same as it was the last time I checked it out.
As always, these yokes don’t do much for me personally. Men and teenagers are the target market, and if you want to bag a box, then they’re under a tenner at pharmacies and supermarkets. But here’s the question: will you be buying?