Beaut.ienomics: Aldi Square up to Planet Skincare With Lacura WrinkleStop

By | May 12 2009 | 14 Comments


“Botox in a jar”, screams the Aldi Lacura WrinkleStop press release, immediately setting my teeth on edge. 1/ the product doesn’t come in a jar, and 2/ of course no topical product can mimic the effect of Botox, which is a large molecule incapable of penetrating the skin unless it’s injected into it.

I hate these sort of headline-grabbing claims, because they are just not fair to consumers, who cannot possibly be expected to know the difference. I also think brands set themselves up for all sorts of falls with this carry-on, too. It quite simply can’t do what you pretended it will, so you’re just breeding customer dissatisfaction. Where’s the sense in that?

OK, initial gripes aside, I have been reading about this product on UK beauty blogs for a while, and put in a request to Aldi’s Irish press office for information on it a couple of weeks ago too, as I thought it sounded worthy of a mention. WrinkleStop contains Syn-ake, a Swiss-developed synthesised version of the venom of the Temple Viper snake, a peptide-packed mix that aims to reduce lines and wrinkles.

Aldi say it’s the exact same mix as that found in Planet Skincare’s Anti-Ageing Moisturiser, but at a much reduced price: €9.99 for 10ml. The Planet Skincare product will set you back €65 for 50ml, so it’s a €15 saving when you look at the price per millilitre, but the advantage here is that if the Aldi version doesn’t suit, then you’re only a tenner down.

Promising a 52% reduction in wrinkles after 28 days if used regularly, this could well be worth a try. I haven’t used it myself but did like the Planet Skincare product a lot, finding it plumped and treated my skin well.

So, props to Aldi for making a proven ingredient available at a mass market price, but just try and cut out the hyperbole the next time, eh?

Anti-ageing, Face, On a Budget, Skin , , , ,

14 Replies to "Beaut.ienomics: Aldi Square up to Planet Skincare With Lacura WrinkleStop"

  • Townygirl says:

    why do companies do that? i have friends that actually believe that fluff when they read it. excellent price though.

  • Olaola says:

    You gotta love the packaging though :D

  • Aphrodite says:

    Yep, the botox claims are enough to stop me buying something there and then

  • Townygirl says:

    my niece has a syringe thing like that in her toy doctors bag!

  • Nikola Barrett says:

    That wrinkle stop cream sounds fab! If it has similar ingredients to the much more expensive product then its well worth a try. I am going to put it to the 28day test. Lets see if it actually does what it says on the tin! In this recessionary climate that we find ourselves in its all about looking Fab on a budget.

  • Breige says:

    I like the packaging!No need really for me to be using the product though

  • I bought the Lacura concealer last week, thanks to the review here. I like it a lot. And great value.

  • JustMe says:

    Is it ok for senistive (sp?) skin

  • tina~tots says:

    Hello gals. Slightly off topic but I used to work for a Dr who did Botox injections. He wasn’t allowed to use the word Botox on any advertising material for the clinic because it’s a registered trademark.
    Showing my inner geek now but I’m actually wondering about the validity of such a press release from Aldi if they’re shouting Botox in a Jar.

    Anyway, I do like Lacura products but that kind of hype gets my goat!!

  • Kirstie says:

    JustMe – hmm, possibly not due to the actives, but worth a try.

  • Emzie says:

    Has anyone tried this? Is it actually any good? I seen it when I was in buying my trusty makeup wipes!

  • Diane McDonald says:

    Hi, I am so glad I found your website. I have been trying to find out if Aldi’s line Lacura (it is so reasnable)is also cruelty fee I cannot find it on PETA’s site. I finally found it on yours and it looks as if it is. So please et me now if all their products are truly cruelty free. Thank you

  • Letitia Moss says:

    Hi, I would also like to know if Lacura is cruelty free before i purchase it?

    I also couldnt find it on PETA and only support cruelty free products.

    Please could you find out for me or forward met to someone who could enlighten me.


  • Diane says:

    Can anyone tell me where I can buy Lacura Wrinkle Stop cream in the middle Tennessee area? I have read lots of comments about it overseas but only a few in the United States. I also emailed the Aldi corporate office to see where I could buy it and they said it should be in all of their stores. They offered no help other than this info. I have looked in the Murfreesboro, TN area and also the Chattanooga, TN area? Does anyone know where I can buy it online? Thanks!

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