Japanese beauty’s best kept secret

By Aisling | January 29 2008 | 26 Comments

Whilst chatting to some beauty industry insiders the other day (oh get me eh!) I heard something absolutely incredible.

We’re all used to hearing about Japanese women and their crazy approach to beauty. But this kind of takes it to the next level.

Apparently Japanese women spend an extremely long time on their beauty routine in the mornings. About two hours in fact. No one could ever understand why.

Yes, they were cleansing, they were toning, then they might be cleansing again. They were moisturising, they were applying a meticulous face of slap.

But still – two hours?

The secret was finally revealed when cameras were placed in the bathrooms of women taking part in a skincare trial (with their consent of course).

Japanese women shave their faces. Their whole faces. Their cheeks, their foreheads. Even their eyelids. They hate any kind of facial “fluff” or fuzz to ruin their porcelain doll complexions.

Why weren’t we told this before? asked the skincare company of their Japanese staff. It’s not something that’s ever spoken of, they were told. It’s an intensely private thing.

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26 Replies to "Japanese beauty’s best kept secret"

  • Red says:

    As much as I amire Japanese Women & Japanese culture in general… this is not a routine I’ll be adapting for my own use!

  • Holly Golightly says:

    Eh, 2 hours a day every day? Have they not heard of laser hair removal. And they’d all be perfect candidates with their pale skin and dark hair.

  • Speccy says:

    Eeeew. Really? No time. No inclination. Feel bad enough about skin without aded pressure to shave! Glad not Japanese

  • Townygirl says:


  • Millie says:

    OMG – thats a step 2 far
    What r they like whe they get older ??? and cant shave between the oul wrinkles eh

  • MontyC says:

    The trend in the East (particularly in Japan and South Korea) is to look like a Westerner. And that means looking as pale as you possibly can.

    The biggest selling products in Japan and Korea are anything that whitens the skin. This also includes their hair. The lighter they can make their hair, the better. However, this is extremely difficult (and extremely expensive) to do because of the type of hair they have.

  • marie says:

    I heard that also. I wonder how they don’t end up with a full beard. What I also heard it that they don’t shave where we tend to do…

  • becks says:

    Lord – I find it hard enough as it is with my 20-30 routine.

  • clairebear says:

    But but but… does it not grow back thicker? Like on your legs? darker too! I can’t understand the hair lightening thing, Asian ladies have such beautiful thick glossy hair! I suppose the grass is always greener though :)

  • Princess Buttercup says:

    Don’t they have bristle by dinner time? Why don’t they do electrolysis or something?

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