We're not sure of the motivation for the pose is here, but one can only assume photographer Mario Sorrenti was roaring "she stole your GHD. She borrowed your new top - you're very angry and yet mildly aroused! GO WITH IT!"
Balmain have opted for a sibling themed ad campaign for their Autumn/Winter collection, so they've drafted in the likes of Kylie and Kendall, their friends Gigi and Bella Hadid, as well as the Smalls sisters and the Cabral brothers.
The hashtag for the campaign is #BALMAINUNCONDITIONALLOVE. Designer Olivier Rousteing elaborated that it is: "a celebration of the unique and unconditional love of siblings" and the photos exhibit the "strength, support, and love that family members can provide to one another." Right so.
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Balmain - effortlessly luxurious, or just a bit fussy...?