To be honest, we were wondering why they arrived together, earnestly hand-in-hand, to the MET Gala earlier this month... and now we know why. 
The designer has asked the singer to star in his Fall ad campaign, and this is among the resulting photographs...
The first face of our Fall '15 ad campaign 🙌 @cher 🙌 pic.twitter.com/mJPYPRszQ5
— Marc Jacobs (@marcjacobs) May 27, 2015
Not sure why I'm surprised, she's a good fit for the brand, she looks so striking, and it has echoes of her Oscar offering from many moons ago.
.@Cher may be the new face of @MarcJacobs, but her style has always been in the spotlight: http://t.co/E3WjH5kLoF pic.twitter.com/hFfngoUu0c
— W magazine (@wmag) May 28, 2015
Advertised
It's just that her fashion choices, albeit mainly her onstage fashion choices, aren't exactly in the same realm as previous Jacobs' muses such as Victoria Beckham and Karlie Kloss.
That aside, Cher has never been afraid to take risks, and isn't that what 'fashion' is all about?
