When we heard about the new John Frieda Transformation campaign it was kind of a no brainer that you guys would want to know all about it. One deserving gal gets swooped over to lovely London to have a mega transformation on her locks to match the achievements she's told the brand about in her personal story.
What is it?
John Frieda Transformation is a campaign to celebrate the achievements of women's lives - how they have transformed the way they live, work or love. To enter women have to send the story of their life transformation to John Frieda. From these stories, 15 finalists will be selected to attend the Dublin Transformation Day and one overall winner heads over to London to be well and truly transformed. It's all voted for on the Irish John Frieda Face Book page and friends, family and anyone else who likes your story can vote for you - helping you win this fantastic prize.
Who can enter?
1) Business & Work Transformation
Stories showing examples of entrepreneurial business ideas or opportunities seized to overcome financial difficulty or job loss, retraining or returning to study to transform your career.
Advertised
2) Health Transformations
Stories based on triumphs over personal ill health or caring for someone with ill health.
3) Life Transformations
Stories based on a life event - from matters of the heart, helping a charity, lifestyle changes, inspirational encounters with groups or individuals - that have turned your life around for the better.
Sounds good - now what do I do?
Write up your Transformation story (no longer than 300 words) and include a recent portrait (head and shoulders only) emailable picture in Jpeg format. Entrants must be available to attend the John Frieda Transformation Day on Tuesday 8th November 2011 in Dublin. Send your stories to [email protected] and the closing date for entries is Wednesday October 26th 2011.
What are the prizes?
John Frieda® Ireland is giving 15 Irish women the chance to commemorate a transformation in their life with a Hair Transformation courtesy of the John Frieda®. Salon stylist supreme, and Dublin native: Jake Davis will travel to Dublin on 8th November to host the John Frieda® Transformation Day. From the 15 finalists, there will be one overall winner who will travel to the John Frieda® Salon in London for the ultimate hair transformation. Friends and family of the finalists will have a chance to vote on their makeovers as the campaign will roll out on John Frieda® Ireland Facebook page from December until February 2012. Facebook votes will go towards the overall winner's selection by a panel of judges from John Frieda® and selected beauty media.
