Back in May, we got the word that H&M's 2016 collab would be with Parisian fashion house, Kenzo.
It's not an out-of-the-blue choice for H&M whose previous collaborations have been creative and stylish, but we wondered how the high-fashion brand would fit in with the high-street fave. Perfectly, it seems.
H&M has a reputation for being urban and cool and, most importantly, accessible (oh, and budget friendly) and aside from the budget-friendly part, that's Kenzo's jam too.
There's not a Cara or a Gigi or a Kendell in sight for the campaign, either, which is thoroughly refreshing. Instead, the looks are modelled by young artists, activists and creatives.
Behold, the first three looks.
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Amy Sall (New York based student and activist, based in New York, founder of SUNU: Journal of African Affairs, Critical Thought + Aesthetics) and Juliana Huxtable (artist, poet and DJ, also based in New York) wear: tiger print leggings, jersey rollneck tops and matching high waisted leggings, long black leather gloves with pink logo rubber print and jacquard knitted tiger-sock shaft boots.
Oko Ebombo (front-man of the band 19 and performance artist, based in Paris,) wears: parka with removable printed collar, block colour tiger-print jeans, plus the padded flip-flops with tabi socks, tiger-printed cap with attached scarf, a printed woven scarf and the tiger-printed cross-body bag.
Isamaya Ffrench (make-up artist, based in London and part of the Theo Adams Company) wears: oversized leather jacket with pink faux shearling lining, with matching tiger print jersey rollneck top and high waisted leggings.
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What can we say, but Rrrr.
