When I phoned the Beaut.ie mammy to check on how she was getting on with the new Smashbox Camera Ready Full Coverage Foundation with SPF15, I was unprepared for her reaction.
"Hi mum", I began, "just calling you to see how you're liking that Smashbox compact foundation I gave you to test?" "Well", she said, "well." Oh dear. I was getting a bad feeling about this, until she continued, "it is the best makeup I have ever tried. I absolutely love it".
Jaysis, I haven't had a reaction like that from her before. Usually it's all, "hmmm, it was OK", or more likely, "oh yes, I really must try that." This though, in mammy's opinion, beats foundation compacts she's tried from brands like Revlon, Dior and Giorgio Armani, so Smashbox are presumably doing something right.
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The claims they make for the product - that it's a "luxurious, creamy formula [that] glides on effortlessly to create a semi-matte and flawless finish without being cakey or heavy" were echoed by mum. "This is nice and light, and gives a dewy finish", she reckons, and in fact, finds it far less weighty than a Clinique base she'd been using previously.
So, would she buy it again? "Absolutely", she confirms. "This is a lifer."
Available now, Smashbox Camera Ready Full Coverage Foundation with SPF15 comes in 10 shades and costs €38.
