Celebrities, eh? They get a bit of a profile and next thing they’re launching perfumes and underwear lines and make up collections like they know what they’re at.When Tamara Ecclestone (Bernie ‘Formula One’ Ecclestone’s daughter and she of the £7million wedding) launched a fierce luxurious - and pricey - hair styling range recently, we’d a sneaking suspicion it was style over substance.
And price over performance.
Advertised
But it costs a STAGGERING AMOUNT. We didn't get to try much of the range apart from the Dry Shampoo (which costs 37 bleedin eurobucks) so the rest of it better be good. It certainly LOOKS the part - the packaging is swit swoo gorgeous.
Show Beauty is available in Harvey Nichols and the range started out with 11 styling products for hair, but is soon to expand. But onto the products themselves! Here’s what’s currently available.
- Premiere Dry Shampoo €37
We got to try the dry shampoo an111d have to say it was pretty impressive. It’s a super-fine powder and wasn’t chalky or filmy on hair at all. There’s lots of goodies in there to care for hair too: aloe vera, mango, kiwi and ginger lily. - Premiere Finishing Spray €37
The finishing spray is full of protective ingredients; Pro–Vitamin B to help repair hair, and wheat protein and argan oil to hydrate. It also has a ’patented polymer memory system’ to keep hair in place. - Premiere Working Texture Spray €37
Designed to be sprayed over blow-dried hair, this has polymers for hold, natural volcanic ash and wheat protein for texture and kerazymewhich helps protect hair from heat. - Divine Thickening Mist €43
Protects hair from free radicals and contains a mineral–infused polymer formula which lets you create styles that can also be brushed to give hair more body. There’s conditioning agents in there too. - Divine Thickening Lotion €49
Contains a protein–rich botanical blend extract for fullness and shine, wheat protein to repair hair, Vitamin E and lychee extracts to tackle free radicals, and Pro Vitamin B. - Lux Volume Lotion €49
Contains polymers to lift hair from the root, sunflower seed extract to protect against free radicals, and a complex called Prodew 500 which helps to improves colour retention of semi–permanent dyes. 
- Lux Volume Mousse €37
Infused with wheat and soy proteins to repair and add moisture, jojoba and argan oil for shine and there’s UV protection too
- Lux Volume Mist €43
Gives hold, and a brushable finish. There’s styling polymers to lift hair from the root, essential amino acids to repair, Vitamin E and lychee extracts to reduce fading and argan oil for shine - Pure Treatment Oil €61
Can be used daily as a styling product or slathered on as an intensive treatment once a week (wrap hair in a warm towel for ten minutes before washing it out) or a drop can be used as a finishing product to tame flyawa - Sheer Thermal Protect €43
This contains a wheat protein complex to enhance shine while a blend of antioxidants and proteins protect hair from heat. - Decadence Hair Fragrance €67
For crying out loud. This one is the biggest swiz we've seen. Ever. f you like the fragrance that’s in all the products, you can pick up a bottle of the scent to spritz around your barnet as often as you like. The specially-designed fragrance features top notes of rosewater and rose wood, a middle of caramel and almond butter and a base of vanilla, Tonka bean and patchouli. It’s caramelly and sweet, so we think it’s a bit of an, eh, acquired taste.
Advertised
So will you be legging it to Harvey Nics to check out the products, or is the idea, and cost, of a luxury hair styling range just a bit too much?
