If you've ever wondered why Boots took all the nice makeup counters out of the Jervis Street branch then here's the answer - they moved them all out to Liffey Valley, or Lovely Valley as its known in my house.
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The LV branch of Boots is huge and almost the whole front section is given over to makeup, perfume and cosmetics. Lots of trendy brands to be found here - Urban Decay, Hard Candy, FCUK, Benefit, Ruby & Millie, as well as Clinique, Lancome, Elizabeth Arden, Dior and your cheaper stuff like Rimmel, No7 and Bourjois is also really well represented. I can spend some serious money here!