A couple of dodgy run-ins with Rimmel in my teenage years means that they wouldn't normally be my first port of call for a mascara fix. However, it seems that my recent good experience with a Body Shop offering has turned my world a bit topsy-turvy because I am very interested in their latest eyelash-coater. This may also have something to do with Sophie Ellis-Bextor (love her) being installed as a new poster girl for the brand and the face - or eyelashes? - of their new Sexy Curves mascara... and it doesn't hurt that the packaging is all metallic purple shiny loveliness.
Advertised
This is yet another of the current crop of mascaras with maaaaad-looking brushes: this time around, it's a purple, flexible, silicone affair with a triumvirate of curves and multi-length bristles. All the better to coat every eyelash from root to tip without having to wiggle the brush in that terribly difficult and time-consuming fashion, apparently. The mascara formula itself promises to add volume and up to 70% more curl to lashes, comes in black or black-brown, and is on stand in Rimmel stockists nationwide for a not-too-bank-busting €10.75.
