Pop icon Lady Gaga has just launched her own makeup line called Haus Laboratories so here’s everything you need to know about her new brand.
Gaga’s vegan and cruelty-free brand is about spreading “kindness, bravery, and creativity by providing tools for self-expression and reinvention”.
The initial launch has six different products and they were initially sold exclusively on Amazon, slightly unusual for a beauty brand.
The brand is now available for purchase through Amazon or directly on the Haus Laboratories website.
The Products
Liquid Eye-Lie-Ner
Of course, Gaga had to come out with a liquid liner.
This one is a matte-black shade called punk and it has a waterproof formula with a flexible felt-tip.
The liner retails for €20.
Eye Armor Kit
This kit comes with the Liquid Eye-Lie-Ner and a sheet of undetectable wingtip stickers in matte-black which is a collaboration with Phyllis Cohen.
The kit retails for €37.
Armor Masque No. 1
This is a reusable black lace face sticker that was also designed in collaboration with Phyllis Cohen.
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It was designed to suit every eye and face shape and retails for €27.
Le Riot Lip Gloss
This silky, gel lip gloss comes in six different shades with varied finishes ranging from shimmery to pure-pigment.
There’s a clear gloss, along with peach, berry and pink shades that retail for €19.
Glam Attack Liquid Shimmer Powder
This shimmery liquid eyeshadow is smudge-proof and has a liquid to powder formula which makes it very easy to blend.
It comes in six shades, black, gold, silver, green pearl and pink.
The liquid shimmer powders retail for €21 each.
RIP Lip Liner
This is a long-wearing, waterproof and smudge-proof lip liner. It comes in six different shades and retails for €17.
Gaga is also selling three-piece collections of complementing lip glosses, lip liners and liquid eyeshadows.
Keeping with the theme of this launch there are six different collections available that retail for €52 each.
The brand has already been reviewed by all the top beauty influencers such as Jeffree Star, Nikkie Tutorials, Manny Mua, and Patrick Star.
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Will you be purchasing any of Gaga’s new products?
