When I was a young one with more spots than skin, one of the ways I consoled myself was that at least I had makeup to cover it all up. I felt really bad for my guy friends with pimples who just had to let them sit there and illuminate their faces (in the bad way).
Likewise, even though I felt hard done by that I didn't inherit the ability to tan naturally from my parents - who can both catch a colour - I was glad for my brother, who goes nut brown at a hint of sun, that he would not be subjected to the life of pastiness that I endure. I have the option to fake it, you see. So do men, of course, but in this day and age of 'equality', there's still a stigma attached to men who want to enhance their features with cosmetic assistance.
Yes, I know that shows like Jersey Shore and TOWIE have challenged male grooming sneering (er, kind of) but Irish men are generally not as quick to jump onto a sun bed (thank God! Down with all that) or get a spray.
It's a bit shit for men, to feel like they have to go around with a honking great spot in the middle of their forehead when carefully applied concealer would tone it down by 90%, easily and quickly. Haven't you ever seen a guy who could totally do with a bit of eye-brow maintenance? More and more men are trying to take better care of their appearance, by moisturising and using SPF, and it's not as big deal for them to be seen applying creams after a workout as it might have been a mere ten years ago; but makeup - well it's a whole other story.
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Should men be free to conceal their bags, line their eyes or mascara their lashes without the risk of being ridiculed? Wouldn't some men be so much happier in their own skin if it was helped out by a BB cream? Would you be willing to teach your husband / son / brother / boyfriend a few subtle tricks of the trade?