Prompted by a comment on the Forums the other day, I was reminded to put up this review of John Frieda's new Sheer Blonde Go Blonder, €8.49.
I sought out a blonde haired lassie who had no highlights in her hair, so we could see the pure unadulterated results. (That was actually quite difficult - try to think of a fair haired girl you know with nary a chemical treatment in her hair.) But luckily I knew the very person and she gamely went ahead and used the whole bottle of shampoo to see if it would make any difference.
John Frieda say:
- Go Blonder shampoo gently lightens natural, colour-treated and highlighted blonde hair
- With citrus extract and chamomile, the formula improves the healthy look of your hair by tightening the cuticle and strengthening the hair shaft
We took a photo of her hair before she started (a crappy camera phone picture, too blurry to put up) so we could compare afterwards. A few weeks went by, she had finished the tube, and we ruminated over the results.
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I thought her hair was a bit lighter. I definitely thought her hair was lighter. She on the other hand didn't.
"Maybe it's because it has been so gradual that you haven't noticed?" I offerred.
"No" she replied firmly. "when we took the photo it looked darker because my hair needed to be washed. It's clean now"
I was undeterred, perhaps by wishful thinking. "Look, it's brought out highlights in the front of your hair"
"Maybe..." she said. I think she was humoring me. "One thing it does do though is dry out your hair. And I've had better results with the camomile shampoo I used to buy from a natural shop. Tell your readers it's good if they've greasy hair".
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Well that was the verdict. Will you fair haired ladies be trying this or have you tried it already? (it works with highlights too).
