Jennifer looks absolutely gorgeous, and we think the lip shade is divine but, this is all a bit Cover Girl, right? In a dark way, with added 'darkroom in Berlin' beatz.
One can only begin to imagine the on set encouragement in the audio booth: "OK, Jen, this is great, but we just need you to sound a little more encouraging to the consumer. Be sultry and yet nurturing!" So, in other words, as NYMag.com put it, be more "mawm".
You can actually see J-Law go "Well, here goes nothing" at the 5 second mark. "Don't be shy! Shine!" Although if that's the most enthusiastic "Shine" they could get out of her, we'd love to see the other takes.
https://www.youtube.com/watch?v=spR6DARlx50
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What do you think of the lippy?