News broke the other day that ex-S Clubber Rachel Stevens is to be the 'face' of Sky+ HD's new fragrance (I know, my mind also boggled, what next, RTE launches lipstick? The BBC create anti-ageing skincare?) for the forthcoming World Cup. Snappily tagged Eau De Stade, it promises a mingling "of the football field with natural South African fragrances."
Right so. No sweat, farts and beer? Well, I'm disappointed.
Had Ireland not been ousted from the competition by the hands of Thierry Henry, we might be revving up to launch a fabulous scent all of our own. So let's do a bit of a Fantasy Friday Wednesday on it - what would you call it, had we made it through the qualifiers? You know we do love an auld 'name that smell' post, eh?
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I might plump for 'Robbed', myself ...