My love for magazines is tied up with some of my happiest childhood memories. As little uns Kirstie and I used to get up at the crack of dawn on a Saturday morning (oh how times have changed!) and pedal madly down to our local newsagent cum Post Office. (Service with a scowl). Parking our Raleighs outside the door, so every other customer could trip over them, we would barge into the shop and excitedly hand over the pocket money coins begged from Dad that morning.
The passage of our childhood was marked by our choices on a Saturday morning
Comics were first. Twinkle (me) and Beano (Kirstie). And tenpenny mixes. Progression to Mandy (Kirstie)and Bunty (me) and packets of Space Dust were replaced by Jackie (me), Just Seventeen (me) and Smash Hits (Kirstie), Curly Wurlys and cheese popcorn.
By the time Just Seventeen was required reading I had also discovered a love for the monthly glossys Beaut.ie Mammy got every month. Cosmopolitan introduced me to a whole new world of sophistication and grownupness. It also contained perfume samples which I loved. Those fragrance strips would be opened, rubbed on, discussed and tried again.
Advertised
But the sad thing was, they never lasted long. And if there was more than one in the magazine, once opened they would all blend into one another.
But now a revolution has taken place in the world of magazine fragrance samples. A veritable revolution I say.
The fragrance samples for new perfume Imagin are flat, credit card-sized sample that contains 0.3ml of fragrance. It allow us to actually spray the scent up to six times and is designed so it can be stuck on page in magazines. Yay happy days! Look out for it in magazines soon.