Already the masters of the limited edition collection, MAC has come up with another means of hooking the innocent beauty consumer - regionally limited collections. Euristocrats is a collection of 16 lipsticks - 11 new shades and 5 bestsellers - that will be available only in Europe and Asia.
With names inspired by European cities, try Naked Paris for perfect nude lips, Ramblas Red for a bright red pout or Milan Mode for a fun shimmery pink. Unfortunately it seems none of our Irish cities were considered glamourous enough to inspire a shade, but don't let this put you off!
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Euristocrats is available now at MAC counters. Lipsticks are priced at €17.50.