Caitlyn Jenner revealed as face of #HMSport campaign

Hot on the heels of her Mac partnership, Caitlyn Jenner has now been revealed as the face of the new sportswear campaign from high street giant, H&M.

Spotted behind the scenes: the strong and beautiful @CaitlynJenner! Revealing more of our #HMSport campaign later…

A photo posted by H&M (@hm) on Mar 10, 2016 at 10:52pm PST

She also posted the pic to her own Instagram account, saying 'can't wait to show you more of this inspiring and amazing campaign'.

But before we see the full campaign, we'll see her Mac campaign hit shelves in April.

I'm finally free to announce my partnership with @MACcosmetics! All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April! #MACCaitlynJenner (Link in bio)

A photo posted by Caitlyn Jenner (@caitlynjenner) on Feb 26, 2016 at 1:00pm PST

Is this proof that there are ever decreasing circles of celebrity in marketing terms? She'll be fronting the new Tourism Ireland campaign at this rate.

• Caitlyn Jenner
• Celebrity Fashion
• H&M
• Mac
• campaign
• model