Once Bertie was groomed out of his anoraks and introduced to the joys of Max Factor he cut quite an impressive figure.
So now the same transformation deserves to happen to Brian.
He's got an astute financial mind. He's got a steady head to steer the country through the days of economic uncertainty that may lie ahead.
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But for Christs sakes he's no international man of mystery ... yet.
What grooming tips can we give to Brian? Don't let him down girls!