So it's not due to open til next week, but of course that didn't stop us getting In Like Flynn this morning to give you a super sneaky peek of the fabulousity.
And Oh My God it is Fabulous. With a capital F. You are going to LOVE.
We'll have more info going up a little later on: PLUS news of an exclusive competition for Beaut.ie readers. And trust us - you DEFINITELY won't want to miss this!
Stay tuned!
Something totally deadly smeadly has come into being on Dublin's South William Street. A strange sensation begins to grip you as you progress down the street, and suddenly, it all makes sense. You're standing outside Benefit's brand spanking new boutique and Irish HQ, and you feel all fuzzy inside.
From outside, the store looks sweet, clean and as chicly kitsch as you would expect a Benefit store to be. Inside, though, it's another story. Located in one of Dublin's beautiful listed Georgian buildings, the whole store is a labour of love. They've literally taken an old building and, for want of a better word, 'Benefied' it.
It hits you the second you go in the door. No scratch that, it hits you when you're standing outside peeping through the window. When you go in the door, you're greeted by the entire Benefit Cosmetics range beautifully laid out in a sea of pink, yellow and white décor.
And you'll get a chance to goo at the limited edition Christmas lovelies which come in the over-the-top, fun vintage packaging you'd expect. And did you know this? Only 50 of the fantastic Benefit Advent Calendars that we wrote about last month will be on sale in Ireland. And they'll ONLY be available in the new boutique.
Advertised
There are tons of innovative services available. You can pop behind the soundproof glass screen to choose from a range of fabulous Benefit themed blowdry styles or updos with a chart on the wall with uber gorgeous images to choose from if you're feeling adventurous.
This is a lovely touch - because explaining what you want can be a total headwreck sometimes. The styles on offer range from simple but polished to something worthy of a really special occasion.
Super pretty nail and brow bars offer a range of services including Shellac and brow shaping, all performed by the lovely Benebabes.
If you're in the mood, you can buy the Benefit products that complement your new look. It also goes without saying that the Benebabes are simply dying to do your makeup - there's very little you can't have done in this one building!
Advertised
And this is just the ground floor! We'll tell you all about the upstairs treatment rooms in a bit.
