The 12-week/permanent blowdry is the hair equivalent of gel nails and million-year manicures (ok, I'm exaggerating. Slightly). Promises much, delivers to an extent but can cause damage to hair in the long term - as can dye. This is one reason I've put off colouring my hair for as long as possible and still go to work with the tweezers: once you go down the road of permanent colour, it's extremely hard to ever go back.
Likewise, we've been hearing reports about the 12-week blowdry delivering great results immediately but hair feeling lank and lacklustre after a few weeks. Then there's the whole can't-wash-hair-for-72-hours thing too. Oh, and the price - many salons charge €200 for the treatment.
While the process and techniques are improving (just as they have with UV cured 'permanent' manicures) and Dublin's Kazumi salon (along with salons nationwide) has just launched a kinder-sounding and more advanced Brazilian Blowout treatment - more on that later - you're still subjecting your hair to trauma. Conditioning trauma, salons will insist, but what we want to know is how do these treatments fare over the course of a few weeks or months when they have to fit into the lifestyles of regular women?
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So, have you had the treatment done? What have your experiences been? We'd love to hear them in a comment but please ladies - make your comments fair and factual with no personal attacks against individual stylists or salons.
