Johnathon Rhys Myers for Hugo Boss: shivers down my backbone

Uh huh. To be a Hugo Boss man is, for a member of the male species, exactly like being selected to be a Bond Girl if you're a women. Yep it means that you're at the top of your game and as physically gorgeous as it is possible to be. I have very fond memories of previous Hugo Boss Men (Remember yer man in the lift?)

And now JRM... Ah I feel I can legitimately write about JRM on Beaut.ie as he's the (divine) face of Hugo Boss.

Is it wrong to have SUCH a crush on an actor though? Is it wrong to have every episode of the Tudors recorded and watched back to back with a bottle of wine on a Friday night? Am I the only person who loved Velvet Goldmine? (Okay I think I know the answer to that one).

Not since Daniel Craig strode from the sea in his blue shorts have I felt such a teenage explosion of well... giddiness. If I were still in school I'd have Aphrodite Hearts Johnathon engraved into my schoolbag. Every time my thoughts are (briefly) free of JRM, THAT ad comes on the telly. And there he is, devishly handsome, chasing a wan around a boxing ring. Or he's saving an ancient monument. Or he's got a new film out shortly that I MUST see immediately.
I know some of you have met him and have strong opinions contrary to my own. I await the backlash...

Oh - where was I? Yeah. the perfume's nice too.