BeneFit Make Hearts Thrrrob

This here is the latest powder from BeneFit. Called Thrrrob, it's supposed to mimic the natural flush you'd get if you were up to something a little bit naughty. It sounds good and looks pretty, but the application tip on the BeneFit website has me flummoxed. It recommends that you apply the powder "across cheekbones, forehead and chin."

Now, is it just me or does that sound distinctly like a recipe for winding up with a big post-three-hour-session pink head on you rather than a subtle, flirty glow?