Alexa Chung has finally released her new clothing line and it’s very Alexa Chung

We’ve been hearing about it for a while, but Alex Chung’s new fashion line is finally on sale today.

She’s been a style hero for yonks, and no one can rock a coat and skinnies quite like she can, so it’s unsurprising that there has been a lot of hype surrounding her Alexachung collection. There is a denim section, dresses, knitwear etc., and we can see her in pretty much all of it. She actually wore the green frill dress to the official launch.

It's all about the frills on the dresses and the knitwear, and there are some standout dungarees. There are also quirky pieces in the jewellery section; we’re particularly loving the hand bracelet – totally unique. Is it super affordable? No, at around €400 - €600 for a dress and €200 - €400 for a top or skirt, but for a celebrity designer range, we’ve seen much worse.

There is plenty more on the way with a few items not available to buy yet. Most of the coats and jackets have just been previewed at the launch. Check out the gorgeous pink striped jacket on the runway with matching trousers.

Have a browse are the collection highlights below.