Sacha Baron Cohen protects his white bum in Cannes with high factor sun cream

He's in Cannes enjoying the highlife and showing off his hairy wotsits at every opportunity.  But even The Dictator knows you've got to be sun safe - and that's why we were delira to see him slathering himself and his lady friend with none other than Beaut.ie fave La Roche Posay Anthelios.

Now if he can do it: surely Irish men can too?  And make sure you enter our competition to win a hamper of La Roche-Posay creams so there can be no excuse!

For more gruesome pics go here