Opinion: Head of Apple Music Apologises After Sexist Remarks

The co-creator of Apple Music, record producer Jimmy Iovine, has got himself into a bit of bother after insinuating that women were not as technologically capable as men during a TV interview.

Oh, humanity.

Iovine was on CBS's This Morning, waxing lyrical about the virtues of Apple Music's apparently user-friendly nature, when he came out with this doozy, "I always knew that women find it very difficult at times - some women - to find music. And this helps makes it easier with playlists, curated by real people."

Sigh. Now take a deep breath, there's more.

He went to add, "I just thought of a problem, girls are sitting around talking about boys or complaining about boys, when they have their heart broken or whatever. And they need music for that, right? It's hard to find the right music. Not everybody knows a DJ."

His comments have obviously caused much consternation so later he attempted to clarify by saying, "We created Apple Music to make finding the right music easier for everyone - men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologise."

An apology is all well and good but honestly, how can influential men like Iovine still have these outdated, offensive opinions?

What are your thoughts on his words of wisdom? Misconstrued or mightily offensive?