Cheeky Girls Launch Beauty Line; Estee Lauder Turns in Grave

It's true that with their elegant looks, understated makeup and chic dress sense, females the world over rush to ape the Cheeky Girls' style.

Or so they must think, because the gals have launched a line of beauty products aimed at the tween market.  Disappointingly, they're not called Touch My Bum, but instead bear the imaginative moniker, 'Cheeky Girls'.

I must confess to not really understanding: are the Cheeky Girls popular? You know, with real live people?

So what's on offer? We can rush out and buy lip glosses, shower gel and glitter eye shadows. Or, eh, perhaps not.

Pic via holymoly.com